THRIVE by Bridgestone Americas

May 20 2024 7
THRIVE by Bridgestone Americas Podcast artwork

Bridgestone’s THRIVE aims to bring our North Star to life through a combination of compelling, human interest stories from teammates across the company and high-level conversations with Bridgestone leaders. These conversations will let the unique perspectives and experiences of our people tell the story of how an industry giant is evolving at a moment of unprecedented change in technology, consumer behavior, and society to meet new demands and build a culture where everyone can thrive.

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From Tree to Tire: Firestone Natural Rubber’s Roots Run Deep in Liberia

May 20 2024 33 mins  
Explore Bridgestone’s fascinating history on the western coast of Africa where the country of Liberia has been home to Firestone Natural Rubber since 1926. In the latest episode of THRIVE, host Keith Cawley chats with two Liberian natives and current Firestone Natural Rubber employees, Marion Wreh-Socree and Murphy Socree, about operations, life, and community on a sprawling natu

From Tires to Tiger: How Golf Serves as a Brand and Innovation Platform for Bridgestone

Apr 29 2024 33 mins  
It was only four years after its founding as a rubber and tire company that Bridgestone produced its first golf ball. Nearly 90 years later, Bridgestone Golf continues to serve the Bridgestone brand both as a promotional platform and a showcase for material science innovation. Join host Keith Cawley and Dan Murphy, President of Bridgestone Golf, to discover the parallels that conne

Rubber Reimagined: Bridgestone Reaches for New Innovation through Soft Robotics

Apr 15 2024 31 mins  
When you think of robots, most envision the rigid movements of the metallic, stiff machines popularized in TV and movies. But there is a very different and more realistic image that comes to mind for Hiroki Nakayama and the team at Bridgestone Soft Robotics Ventures. While exhibiting this exploratory technology at CES 2024, Nakayama-san joins THRIVE host Keith Cawley to explain how

Driving Change: Bridgestone and Truckers Against Trafficking Unite to Combat a Global Crisis

Apr 01 2024 30 mins  
Human trafficking is a global crisis impacting more than 50 million victims as of 2023. With a connected network of customers and partners always moving across America’s roadways, transportation industry leaders like Bridgestone can play a critical role in the fight. In this episode of THRIVE from CES 2024, Esther Goetsch, Executive Director of Truckers Against Trafficking (TAT),

Racing into the Future: How Bridgestone is Evolving its Motorsports Mindset

Mar 18 2024 31 mins  
Motorsports have long been a proving ground and mobile lab for leaders in the automotive industry, and Bridgestone is no different. But in line with its vision for the future and long-term targets, the company is increasingly focusing its racing energy in emerging motorsports platforms that are trying to drive innovation in alternative and more sustainable mobility – such as the

Driven by Data: The Insights and Impacts of Fleet Management Solutions on the Future of Mobility

Mar 04 2024 32 mins  
Dive into the connected ecosystem of fleet management in this episode of THRIVE live from CES 2024. Dishing on data and talking telematics, host Keith Cawley sits down with Jan-Maarten de Vries, President of Fleet Management Solutions for Bridgestone Mobility Solutions, to explore how platforms like Webfleet and Azuga are integral to Bridgestone’s mobility solutions strategy. Fro

An Aligned Vision: Bridgestone and Penske Working Together to Co-Create the Future of Mobility

Feb 19 2024 36 mins  
With a shared history in motorsports and a common vision for a more sustainable future, Penske and Bridgestone continue to travel similar paths to drive change in the mobility industry. In this episode live from CES 2024, THRIVE host Keith Cawley chats with Bill Combs, Vice President of Sustainability at Penske, and Mark Metoki, Executive Director of Sustainability Enabling Soluti

The Driver-less Future: Bridgestone and Kodiak Robotics Explore Autonomous Road Ahead

Feb 05 2024 31 mins  
THRIVE kicks off season 7 at CES 2024 by exploring the rapid advancement of autonomous vehicle technologies with Don Burnette, CEO and founder of Kodiak Robotics, and Cassiano Polycarpo, Director of Original Equipment Account Management for Bridgestone Mobility Solutions. Don shares his journey from the early days at Google's self-driving team to founding Kodiak Robotics, while Cas

Bridgestone West: CEO Paolo Ferrari Outlines Objectives and Opportunities for New Global Structure

Nov 27 2023 36 mins  
In October 2023, Bridgestone introduced the next chapter in its global strategy with the formation of Bridgestone West. In this episode of THRIVE, CEO Paolo Ferrari sits down with Keith Cawley to explain the drivers of this dynamic integration, which is bringing together Bridgestone businesses and functions across the Americas, Europe, Middle East, and Africa. Paolo shares how this

ENLITEN Comes to Life: Advanced Materials and Design Deliver Game-changing New Products

Nov 06 2023 35 mins  
Bridgestone introduced the concept of ENLITEN in 2022 and is moving quickly to demonstrate the impact it can make in both its product strategy and operations. Already in 2023 Bridgestone has launched two new ENLITEN products that are changing the game through advanced materials and design, including the breakthrough PeakLife polymer. In this episode, host Keith Cawley is joined by