If I Was Starting Today

Dec 18 2024 195 ep. 39 mins 30
If I Was Starting Today Podcast artwork

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.

  Business
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How to 4x Traffic Without Wasting Money on Ads [LIVE EVENT](#195)

Dec 18 2024 45 mins  
In this episode, Jim shares a recent webinar he hosted about the critical importance of understanding traffic to achieve aggressive growth goals. Discover the difference between demand capture and demand creation based on your business's seasonality. In this episode Jim provides a step-by-step guide to determine if you have a traffic problem, strategies for diversifying your traff

Are AI searches serving up you or your competitors? Hack ChatGPT results with Mike Buckbee (#194)

Dec 11 2024 43 mins  
In this episode, Jim interviews Mike Buckbee, a software and SaaS entrepreneur, to discuss the impact of AI-driven search on SEO and paid search strategies. Mike explains how AI is becoming more dominant in search results, potentially affecting traditional SEO and PPC efforts. They delve into Mike’s latest project, Knowatoa, which helps companies understand their AI search rankin

How to Guarantee Your Website Conversions Will Go Up | LIVE EVENT (#193)

Nov 12 2024 31 mins  
In this episode, Jim shares a recent live talk prepared for the launch of the Growth Marketing Operating System—a framework for identifying and overcoming growth blockers. This talk focuses on increasing conversions and improving your conversion rate, tackling common issues such as poor lead generation and low e-commerce sales. Jim delves into strategies like creating urgency, de

Product Led Growth Masterclass with Wes Bush (#192)

Oct 30 2024 45 mins  
Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.TOPICS DISCUSSED IN TODAY’S EPISODEWhat is Product Led Growth (PLG)Iconic Examples of Product

Perfect Your Positioning, Boost Your Online Sales [LIVE EVENT] (#191)

Oct 17 2024 26 mins  
This week, Jim shares an excerpt from a recent live coaching event where he demonstrated how to unblock growth through better and more effective positioning tactics. Jim gets tactical and draws from real life examples through case studies and a look inside Neat Apparel and Growth Hit. TOPICS DISCUSSED IN TODAY’S EPISODEUnderstanding PositioningEvaluationEffective frameworksCrafti

David Sacks - If Your Startup Was a Political Movement | Iconic Read (#190)

Oct 03 2024 25 mins  
Jim and Yonathan break down another Iconic piece of writing as they talk about David Sacks Substack article titled Your Startup is a Movement. They go over the main points and discuss what they agree and disagree with as well as contextualizing some of the ideas for new startup founders.TOPICS DISCUSSED IN TODAY’S EPISODEMarketing a Movement13 Steps definedFavorite QuotesAttackin

The Black Friday / Cyber Monday Playbook for 2024 (#189)

Sep 25 2024 44 mins  
Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.TOPICS DISCUSSED IN TODAY’S EPISO

Wait, Did AI Just Put My Agency Out of Business . . . (#188)

Sep 17 2024 24 mins  
In this episode, Yonathan and Jim discuss the urgency of adopting AI in their agency to stay competitive in a rapidly evolving market, and discuss the essential tools businesses need to succeed in the future.TOPICS DISCUSSED IN TODAY’S EPISODEThe Urgency of AI AdoptionInsights from AI ExpertsImpact of AI on Business ModelsBalancing Strategy and ExecutionImplementing AI in Our Wor

How to Unblock Your Growth [MY LIVE TALK] (#187)

Sep 05 2024 53 mins  
In this episode, Jim shares a recent LinkedIn Live presentation he gave explaining tactics and advice on how to unblock growth for any business regardless of size. Jim gets into specifics using examples from best-in-class businesses as well a peek behind the curtain at what's happening in Growth Hit and Neat Apparel.TOPICS DISCUSSED IN TODAY’S EPISODEUnderstanding the “stuck”

Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)

Aug 27 2024 43 mins  
On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.TOPICS DISCUSSED IN TODAY’S EPISODEImportance of authenticityCreative processPackaging and executionTwea