Middle Earth - China’s cultural industry podcast

Before Covid, WWE and UFC were key to push the envelope of MMA in China, now, independent promotion companies like Middle Kingdom Wrestling are left to pick up the momentum. Featuring- Adrian Gomez: Middle Kingdom Wrestling - FounderTo go further- Middle Earth episode #65 China’s winter sports market : How to get 300 million snow enthusiasts?- Middle Earth episode #51 Pop Mart :

With a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market is home to up and coming fashion brands as well as big brands buying up international competitors. What can insiders share from that industry? Featuring- Li Boyan: Fashion Photographer- Lucrezia Seu: Plush Consulting - Founder- CK Zha

Potentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort) alongside others (Pocket FM, Good Novel) are pushing for 1-minute episodes of micro-series. Often depicted as being of trashy quality, they do seem to attract some eyeballs. Yet, what are the creative conditions to produce such Fifty Shades-esque stories, and is the market where we think it is?Fea

Started as a grassroots movement in the early Chinese internet, web novels slowly became a powerhouse of China’s cultural industry by producing powerful IPs. How did this industry came to be?Featuring- Tage : Author - Wei Xiaoma : IP Licensing Manager- Yang Zeyi : Technology Reporter To go further- Middle Earth episode #92 How writers, bookstore owners, and printers survive in Ch

With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attracted by it?Featuring- Martin Eriksson : TCM doctor - ShaoYefan (邵叶凡) : TWOC - freelancer- Wu Yanmin : Ori-Bio - Co-founderTo go further- Middle Earth episode #82 Understanding

New documentary Invisible Summit 《看不见的顶峰》tells the epic story of how Zhang Hong became the first blind Asian person to climb the world’s tallest mountain. On this podcast, director Fan Lixin (LAST TRAIN HOME) discusses how he filmed Zhang’s extraordinary journey and what he learned during the making of the movie. Featuring- Fan Lixin (范立欣): Documentary Dir

China’s book market is the second largest in the world, with people reading around 6 billion books a year. But how easy is it for small publishers, bookstores, and writers to get a piece of this pie? And how are digital alternatives to physical books impacting writers and small businesses and writers? Featuring- Chen Qiufan (陈楸帆): Writer & Futurist- Liu Jue: TWOC – Ma

Not sure if you could stand my broken Chinese, but I started a new show regarding China's latest box office called 票房指南 as a part of an ongoing effort to become a true 网红...The Middle Earth Podcast will return next week.LinksSubscribe to 票房指南 on podcast app 小宇宙 : LinkSubscribe to 票房指南 on social media Bilibili : Link原本担心这会是一部�

It's not every day that a magazine publishes its 100th issue—but Middle Earth's distributor, The World of Chinese, has reached this important milestone after 17 years of publication. We want to look at how an English-language magazine based in Beijing sustains itself and evolves into a multimedia platform (including podcasts) for human-centered stories from China.Featur

Women perform up to 50 percent of the jobs in China's cultural industries, but are they getting equal opportunities and compensation as men? In this episode, guests from the world of film, TV, visual arts, and journalism discuss the barriers female leaders and employees still face in their industries, and the benefits of more gender diversity in the workplace.Featuring - Li Mu