Unofficial Partner Podcast

Our regular deep dive in to the latest happenings in sports media, with regular co-hosts Murray Barnett and Yannick Ramcke. The episode covers a variety of topics starting with the NFL's strategic move to stream Christmas Day games on Netflix and the broader implications for live sports streaming. They delve into Sky Sports Plus' new streaming options for the EFL and how it impacts

NBC has built an audience for the Premier League in North America, creating a broadcast home for English club football for more than a decade. The television giant's latest six year deal is worth $450million-per-season to the league, more than five times the size of their original US rights deal, in 2013. Does that money buy them the right to host Premier League games in the USA? A

Sportradar is one of the big beasts of the sports business, providing software, data and content through subscription and revenue share arrangements to sports leagues, betting operators and media firms. It serves more than 1,600 customers across 120 countries, including DraftKings, Twitter and ESPN, and is an official partner of the National Basketball Association, the National Hoc

Live from Madrid, The Billion-Euro Club Football Brainstorm.Big ideas discussed by great panelists from across the European club game, courtesy of ECA Club Connect, the inaugural business summit convened by the European Club Association. Over 350 directors and operational leaders from more than 200 clubs met at the Meliá Castilla Hotel over 24-25 April.This podcast features 12 exp

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the company, which includes the Merced

Everyone agrees the current sports ticketing market doesn't work. It rips off fans, is vulnerable to touts and is an inefficient way to manage supply and demand. But is regulation the answer?Labour will cap the resale prices of tickets and regulate resale platforms if the party wins the next general election, Sir Keir Starmer said recently. The plans will clamp down on ticket touts

What is the Invictus Games Foundation and why is it still relevant, ten years after the creation of the first event for injured servicemen and women in London in 2024?A powerful and important conversation with Dominic Reid OBE, the CEO of the Invictus Games Foundation, the international governing body for the event that promotes sport's role in recovery from traumatic physical and

In the UK 500 pubs closed in 2023. By the end of June it’s predicted 750 will have closed in 2024. It’s stark, there’s no two ways about it.We asked YouGov again to help us make sense of what’s going on. They found that one in four sports fans – equivalent to 3.4m people – are going to the pub less than they did a year ago.And more than half (55%) of sports fans (7.8m p

In 2017, Laura Youngson led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with the campaigning group Equal Playing Field to highlight gender inequalities in sport. During this experience, Laura discovered the women were all wearing boots made for men (or kids) which left their feet in pain long after the final whistle blew.That's the origin

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are Tom Smith and Charlie Boss.Tom is Chief Product Officer at Datapowa, the sponsorship analyt