Unofficial Partner Podcast

Mar 07 2025 462 ep. 49 mins 77
Unofficial Partner Podcast artwork

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

  Sports  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


The Big Idea: Where we talk about the work

Mar 07 2025 58 mins  
The Big Idea is our series where we dissect and talk about campaigns and ideas and creative in sports marketing, with regular co-host Simon Moore, the award-winning creative director. Today the person choosing the campaigns is Joe Burdon, who is a partner at The Romans, part of the Mother Group. Unofficial Partner is the leading podcast for the business of sport. A mix of entertain

UP461 Are You Advising or Selling? Conflict of Interest in the Sponsorship Industry

Mar 04 2025 58 mins  
New research from The Gemba Group suggests a credibility problem for the sports sponsorship industry arising when agencies both advise brands on sponsorship opportunities and sell rights for those same properties, leading to potentially biased recommendations. The discussion highlights the increasing involvement of procurement departments, the need for greater transparency and bett

UP460 Brian Moore For Prime Minister

Feb 28 2025 58 mins  
Our guest today is Brian Moore, former England and British Lions rugby player, lawyer, newspaper columnist, television commentator and author. If it’s informed and insightful opinions you’ve come for, you’re in luck. In a world where the professional sphere of sports intertwines with broader societal issues, Brian Moore dives into themes of identity, retirement, and the busin

UP459 Cristiano Ronaldo at 40: The New Template for Sporting Celebrity?

Feb 25 2025 54 mins  
Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The article posed some good questions about the nature of sporting celebrity in 2025 and beyond. So we asked Rory on to the podcast to discuss, with two expert guests from the sports industry, Louise Johnson and Andy Meikle. Rory Smith joined The Athletic from the New York Times, where he sp

UP458 What's Sport Selling? Fitness, Toxicity and the Importance of the ASICS Message

Feb 18 2025 45 mins  
This is episode two of a four part series called What’s Sport Selling, created in partnership with Redtorch, the research and creative agency that’s been at the heart of Olympic Sport for over 20 years. This conversation builds on the first episode, with guests Celine Del Genes of Decathlon and Emma Mason Zwiebler of the World Federation of the Sporting Goods Industry, in which

UP457 India's Decade of Sport: The Teneo Roundtable

Feb 14 2025 77 mins  
This is a special live recording of the podcast created in collaboration with the Strategic Sports Advisory Team at Teneo, at the company's London headquarters. Together we convened a roundtable forum on the topic of India and its relationship with the sports marketplace. Around the table was group of specially invited guests all of whom have a connection to the country and its spo

UP456 The Bundle: Netflix F1? TNT Six Nations? What if, streaming is just a bad business?

Feb 11 2025 68 mins  
Will Netflix buy F1 rights in the US? Will TNT buy Six Nations in the UK? Will DAZN back out of their Ligue1 deal in France? Streamers' January accounts: is anyone not losing money? Is TGL any good? Do you go to the Super Bowl just for the meetings? Join Richard Gillis on The Bundle with Yannick Ramcke, General Manager of OTT at OneFootball and Murray Barnett, 26West Sport, formerl

UP455 The Buy Side: Why the financial sector spends so much on sport

Feb 07 2025 58 mins  
The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Circles intelligence platform KORE. M

UP454 Other People's Money: Why P/E wants to be a football agent

Feb 04 2025 50 mins  
Other People's Money is our series on the sports investment marketplace with regular co-host Matt Rogan, co-founder of Two Circles. Bruin Capital, George Pyne's private equity firm, has launched a new international soccer agency called As1, representing more than 300 players and coaches as clients. The list includes Bruno Fernandes, Man United, Moises Cascedo, formerly of Brighton,

UP453 The Product: What IS the link between investment, performance and value in football?

Jan 28 2025 57 mins  
This is a continuation of a series of podcasts focused on the sporting product, formats and the link to financial success and fan engagement. Guests: Barney Schauble, co-owner of Venezia FC and Oakland Roots SC Omar Chaudhuri, chief intelligence officer, Twenty First Group AJ Swoboda, managing director Americas, Twenty First Group US financier Barney Schauble is part of the ownersh