Innovators Can Laugh

May 22 2024

Innovators Can Laugh Podcast artwork

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders

Innovators Can Laugh is your essential source for SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business.
Solo episodes with specific podcast marketing and podcast advertising tips you can use today.

Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
The show is brought to you by B2B PodPros. Apply to work with Eric: https://www.b2bpodpros.com/

Subscribe on Podcast Addict

The next generation of search technology for multimedia content

May 22 2024 21 mins

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comMarine Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, includin

Unique AI and Automation Tool to Personalize Your Outreach

May 15 2024 36 mins

This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.How can you utilize AI and automation to personalize your outreach efforts?Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for better results. In this conversation, Jesper shares his

Unheard of Way to Monetize Your Podcast

May 08 2024 38 mins

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comMy approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship.This interview was originally aired on Linda Melone's B2B He

Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu.

May 01 2024 32 mins

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comDelia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. I

Tech for Good: Innovating Sustainability in Fashion and Industry

Apr 24 2024 25 mins

This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and MetrikFlow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI pers

How to throw a cocktail networking party (and make new friends)

Apr 17 2024 29 mins

I share my easy to follow process on how to host cocktail parties that grow your network.In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all interesting people I wanted to meet. They are a great way to deepen relationships and help bridge connections with other people. You can host one with these simple

How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica

Apr 10 2024 28 mins

This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares:- the importance of writing to one person and being transparent in marketing efforts- examples of companies that are successfully blurrin

Moving to New York without a job to follow your dream

Apr 04 2024 32 mins

This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. Would you move to New York without a job to follow your dreams? Well in my 20s I was crazy enough to do that. In this interview with Andy Chiang from the Foreign Founders podcast, Andy and I dive into my Huckleberry Finn days as a kid to flying to Europe with only a $100

Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry

Mar 27 2024 19 mins

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a d

How brands can benefit from user-generated content with Michael Kamleitner

Mar 20 2024 24 mins

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial.Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael’s entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged which led to the idea for walls.io. We also talk