Employer Branding Podcast

Apr 25 2024 353

Employer Branding Podcast artwork

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever. Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting. Subscribe ==> https://employerbrandingpodcast.com Contact: [email protected]

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Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE

Apr 25 2024 31 mins

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://www

Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

Mar 20 2024 24 mins

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/ste

Defining Your Employer Brand, with Sandra Petschar of Booking.com

Feb 22 2024 22 mins

Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com. Sandra Petschar on LinkedIn: https://www.linkedin.c

Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

Jan 25 2024 28 mins

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a85697

Metrics for Employer Brand Success, with Doug Kelsall of Experian

Dec 20 2023 27 mins

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/

Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

Nov 22 2023 30 mins

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. Kenty Brumant on Li

Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard

Oct 18 2023 23 mins

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent. Alex Horner is the Global Head of Talent Attraction at Activision Blizzard. Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/ Careers at Ac

How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google

Sep 20 2023 26 mins

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region. Glynnis Quek is the APAC Online Marketing Lead at Google. Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg Life

When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix

Aug 23 2023 22 mins

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture? Sergio Ezama is the Chief Human Resources Officer at Netflix. Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/ Jobs at Netflix: https://jobs.netflix.com/ Subscribe to this podcast: https://empl

How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars

Jul 19 2023 30 mins

Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works. Marie Codet is the Global Employer Reputation Manager at Mars. Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/ Careers