Tradigital Tourism Insights: A Podcast by Digital Relativity

May 03 2024 21 mins

Welcome to Tradigital Tourism Insights: A Podcast by Digital Relativity hosted by Pat Strader, founder and CEO of Digital Relativity. Join us as we explore the fascinating intersection of traditional and digital marketing in the travel and tourism industry. Each episode delves into hot topics like personalization, the transformative role of AI, and inspiring real-world marketing campaigns. We will share insights, case studies, and thought-provoking discussions that will equip you to navigate the dynamic landscape of travel marketing. Tradigital Tourism Insights is your ticket to understanding and harnessing the power of marketing in the travel industry. Join us on this journey and stay ahead of the curve in the ever-changing world of travel and tourism marketing.

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Explore Seattle Southside // Perplexity.AI // Local Listings // Apple ReALM

May 03 2024 27 mins

This episode of 'Tradigital Tourism Insights' delves into the latest trends, research, and technologies shaping travel and tourism marketing. Featuring a detailed analysis of the 'microadventures' marketing campaign by Explore Seattle Southside, the episode explores how they successfully rebranded and engaged travelers using vibrant visuals, creating 52 microadventures content to d

Personalization // Navigating Post-Cookie World // Audience Segmentation // Becoming Your Parents Campaign

Apr 02 2024 25 mins

Navigating Personalization in Travel Marketing and BeyondThis episode explores the importance of personalization in travel and tourism marketing, highlighting strategies like tailored recommendations, social media engagement, targeted emails, dynamic web content, and personalized offers to enhance customer engagement and increase conversions. It details the shift towards a data-dri

OpenAI Announces Sora // American Travel Sentiment Study Wave 82 // Barilla's Spotify Channel // Travel Trends 2024

Feb 29 2024 19 mins

In this episode of Tradigital Tourism Insights, the show explores the technology Sora; an innovative text to video model developed by OpenAI. The program delves into the technical aspects of Sora and discusses its potential for revolutionizing video creation. The episode then shifts focus to a study on American travel sentiment and how financial concerns are influencing travelers�

Discover the Fediverse // Meta and The Apple Tax on Boosts // How a Museum is Winning at Tik Tok // Reddit: The Next Era of Influence

Feb 18 2024 17 mins

In this episode of Digital Tourism Insights, host Pat Strader discusses industry trends and emerging marketing technologies. Topics include the benefits of the Fediverse, a decentralized network of social media platforms linked by ActivityPub, for targeted marketing campaigns and the appeal of its platforms such as Mastodon, PeerTube and PixelFed. Strader also highlights Meta's res

Email Marketing Trends in 2024 // Colors of Carlsbad Campaign // AI Updates to Google Maps // AI in Travel and Tourism

Feb 09 2024 28 mins

Tradigital Tourism Insights: The Power of AI and Future Trends in Travel and Tourism MarketingThe podcast ‘Tradigital Tourism Insights’ discusses new industry trends, research, and emerging technologies in travel and marketing. This episode investigates potential email marketing trends in 2024 and emphasizes the significance of privacy, personalization, AI, and mobile-friendly

Adapting SEO Strategies for Google SGE // Navigating Ad Measurement Challenges // OutHorse Your Email in Iceland // American Travel Sentiment Study WAVE 81

Jan 29 2024 26 mins

In this episode of the Tradigital Tourism Insights, a podcast by Digital Relativity, host Pat Strader discusses the implications of Google's Search Generative Experience (SGE) on SEO strategies, predicting a drop in organic search traffic due to SGE's focus on AI-driven search results. He emphasizes the need for marketers to adapt to this shift and prepare for these changes. Pat al

Tradigital Tourism Insights Introduction - EP1

Jan 11 2024 7 mins