Direct Approach with Wayne Moorehead

This episode of Direct Approach provides invaluable insights into Hispanic and Latino markets with Armand Puyolt, the impactful, inspirational Founder & CEO of Vida Divina. Join Armand as they discuss some surprising strategies regarding international expansion and acquisitions. These philosophies might be just what you need to master this growing market. PLUS—Armand shares the

This episode of Direct Approach highlights the field recruitment strategies you need right now. Host Wayne Moorehead and fellow industry experts Heather Chastain and Brett Duncan unpack the underlying issues behind the channel’s stagnant growth. Old recruitment philosophies aren’t getting the results we want, and companies are looking for strategies that ignite and empower thei

Unlock the secrets to cross-cultural success in direct selling with our latest episode of Direct Approach! Join Wayne as he delves into an inspiring conversation with Kenya Vergara Zatarain, an executive leader continuing her family's 32 year legacy with Omnilife. Discover how Omnilife rose to rank 21 on the 2024 Global 100 List, earning $633 million in annual revenue for 2023. Ken

Join David Brown and Ryan Thompson, Co-Founders and Co-CEOs of ACTIVZ, on "Adapt and Localize: Keys to Global Growth in Direct Selling." Launched in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico. Omnichannel and multinational, ACTIVZ is growing rapidly. In this episode, discover their international expa

In this episode of the Direct Approach podcast, Brandi Huyser, Vice President of Integrated Health and Wellness Platforms at Amway Corporation, shares her extensive insights into brand strategy, market positioning and the power of authentic partnerships for global brand growth. Throughout the conversation, she underscores the importance of co-creation, market trend awareness and th

Nick Johnson, Medifast's Chief Field Operations Officer and OPTAVIA's President, reveals insights on steering an organization towards a unified brand and business model amidst unprecedented market changes in the category of weight management. Learn from Medifast's evolution to OPTAVIA-centricity, operational shifts, and Nick's "buffalo" strategy for overcoming challenges. This disc

In this episode of Direct Approach, John Alcala, CEO of IT WORKS!, brings a wealth of experience and perspective. Transitioning from Wall Street to global success in the field side of direct selling alongside his wife SheriLynn, and recently stepping into the role of CEO, John's journey is both inspiring and relatable. This episode delves into John's strategies for navigating indus

Welcome to Direct Approach, a bi-weekly podcast hosted by Wayne Moorehead where direct selling executives can gain timely insights, fresh perspectives, and actionable takeaways crafted to fuel the growth and evolution of your business. In this episode, Wayne engages in a riveting and unfiltered discussion with Shawn Meaike, the trailblazing Founder and CEO of Family First Life. Sha

In this episode, we explore the groundbreaking victorious ruling shaping the future of direct selling. Co-CEOs of Neora, Jeff Olson and Deborah Heisz, share invaluable insights and hard-won lessons for leaders navigating critical changes. Offering a comprehensive overview of the challenges faced, the strategic decisions made, and the valuable lessons derived, serving as a guiding

In this special episode of Direct Approach podcast, we pulled the high-impact takeaways, strategies and actionable wisdom from 29 dynamic direct selling industry leaders and expert guests who graced the podcast in 2023. This particular episode is a treasure trove of knowledge. Learn from some of the best in the business as they share their strategies and secrets to success.