Content Logistics

Jan 22 2024 7
Content Logistics Podcast artwork

Content Logistics is a podcast for B2B marketers looking to build a content engine that drives revenue. Camille Trent interviews the marketers behind the best content marketing flywheels to uncover the tactical aspects of content production — from first draft to first customer. This podcast teaches everything from developing a sound content strategy to drafting, optimizing and distributing that content to grow your audience. Ultimately, Content Logistics helps marketers understand how to become the best content creators and distributors within their own organization.

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How to Create 100 Pieces of (Quality) Content Per Week

Jan 22 2024 95 mins  
In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content production to handle volume without sacrificing quality. He delves into strategies for organizing, producing, and distributing large quantities of content, emphasizin

Content Ops PT 2: How to Add & Scale New Content Programs as a Solo Marketer

Jan 08 2024 62 mins  
In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off with Camille expressing excitement about having Eric on the show, citing his previous appearance on the Superpath podcast and his expertise in SEO as key reasons for inviting him​​.Eric, with h

Product-Led Content: How to Create & Use Brand Messaging in Your Content Strategy

Dec 04 2023 61 mins  
In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy.The discussion opens with an exploration of the fundamentals of marketing communication. Camille and Qasim dive into the importance of understanding your audience and the art of translating complex messag

What NOT to do in your first 30/60/90 days as a new content marketer

Oct 03 2023 51 mins  
In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as a new content leader at a tech startup.The conversation kicks off with Jess sharing her journey from a junior copywriter to a creative director, focusing on B2C brands. The duo then explores the importance of understanding the p

AI + Content Marketing: How to automate 75%+ of your podcast process

Sep 19 2023 49 mins  
In this episode of Content Logistics, host Camille Trent dives into a deep discussion with Ramli John from Appcues. They explore the intersection of AI and content marketing, shedding light on how AI can streamline podcast production and save time.The conversation takes a turn toward the practical application of AI in everyday life. They discuss the use of AI tools like Miro for id

5 levels of research content for B2B SaaS

Sep 05 2023 37 mins  
In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation.Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the classic industry report, emphasizin

How to double your newsletter subscribers in 90 days with Jeremiah Rizzo

Aug 08 2023 62 mins  
In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. They delve into the art of crafting a compelling newsletter, with Trent sharing her unique approach to data analysis and content creation.Trent emphasizes the importance of understanding the data and finding the story within it. She exp

How to scale your B2B company newsletter to 25K with Stewart Hillhouse

Jun 06 2023 55 mins  
In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conve

Mailbag: “What if your podcast guest is boring?”

May 17 2023 22 mins  
In this episode of Content Logistics, host Camille Trent delves into the essential elements of a successful podcast interview, starting with a strong framework for the show and individual episodes. She emphasizes the importance of nailing the premise and having a clear, engaging topic to draw listeners in.Camille also discusses the role of the host as a director and live editor. Sh

How to create content that speaks to your audience with Tommy Walker

Apr 10 2023 63 mins  
Content creation is hard work, and if you want to start a podcast or create engaging content for your audience, you need to build a strong strategy. However, the most vital thing to remember is that it's all about your audience; so, you need to put yourself in their shoes.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Tommy Walker, the founde