unbillable hours - a podcast about better professional services marketing

Apr 26 2024 6

unbillable hours - a podcast about better professional services marketing artwork

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/

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S29E2 - Going offline

Apr 26 2024 34 mins

Is digital marketing really the end-all, be-all of consultancy business development? Our guest for this episode, Interview Valet’s Tom Schwab, disagrees (and so do Ash and Flo) - and explains why, right now, the greater opportunity might be exploring everything besides digital ads, SEO, and social selling:

S29E1 - Getting creative

Apr 19 2024 25 mins

Ah, yes... creativity! It is so important in marketing, yet so rare in most marketing materials consulting firms tend to put out (not yours, of course, you’re good!). Why is that? Why does it matter? And - how could firm marketers ramp up the creativity of their messaging, collateral, and ads? Ash and Flo discuss:

S28E5 - Effectuating (!) programs

Apr 12 2024 23 mins

Ever heard of ”effectuation?” No? Well, it’s one of these management frameworks or something. And it contains a bunch of principles you might find helpful when preparing your marketing programs for execution. Here goes:

S28E4 - Categorizing services

Apr 05 2024 33 mins

Are you thinking about your services in the same ways your clients do? And do you use the same words they use to describe them? Well, chances are, you’re not—or not anymore. Prospects’ categories for thinking about and searching for consultancy services are ever-changing, and Source Global Research’s CEO Fiona Czerniawska explained in some detail why it pays to pay attentio

S28E3 Replay - Driving change

Mar 08 2024 33 mins

How can consultancy marketers make firm-wide change? We asked someone who should know because “making change” is part of their marketing executive day job: Marc Appel, head of content and editorial strategy at Accenture.

S28E2 - Professionalizing bizdev (even further)

Mar 01 2024 29 mins

Seems like a lot of you liked our ”Professionalizing Bizdev” episode - and some of you even sent us some questions. So... we double down on the theme, and explore how firms can push beyond ”unfocused” business development and into a much more focused way of pursuing clients and new business:

S28E1 - Buying ads

Feb 23 2024 45 mins

Ever considered LinkedIn ads for your firm or service? We certainly have... and we’ve learned enough about them to understand we’d need to have an expert explain them to us ... which is why we invited Hannibal, who was kind enough to share his insights. So, here you go: A full episode on ”buying ads”!

S27E5 Replay - Rethinking content

Feb 16 2024 66 mins

Flo recently hopped onto Alastair McDermott’s ”Recognized Authority” podcast to discuss some fresh ideas for consultancy content creation - here’s the replay for you:

S27E4 - Professionalizing bizdev

Feb 03 2024 27 mins

Improving, i.e., focusing, strategizing, and scaling a firm’s business development efforts can be a somewhat lengthy journey. Soo... how could you fast-track it? Listen to Ash and Flo discuss the journey, it’s usual stages, and what to do during which to get to where you’d like to be much quicker.

S8E2 - Bizdev magic

Jan 29 2024 37 mins

A lot gets said about ”BizDev,” but much of it comes in the form of tactical tips. Surely, there must be a comprehensive strategy and method for it, too? We asked Costas Papaikonomou, who recently wrote a book about both. His central hypothesis: Talk to lots of people over decaf, and often!