The Loyalty Podcast

In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?

After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind these changes with special guests Charlie Hills, Nick Fishbourne and James Davies.

In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.

In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!

In this podcast the panel give their predictions for the loyalty industry in 2024 with special guests Adam Posner, Phil Gunter, Stuart Melim and Simon Morgen.

In this podcast we take a light hearted review of 2023 by reminding the panel of their predictions for the year to see which came true. With special guests Stuart Melim, Adam Posner, Phil Ginter and Simon Morgan.

In this podcast we will explore how “Joyalty”, or surprising customers with moments of magic, can improve customer engagement. With special guests Adam Posner and Simon Tavernier.

In this podcast we will explore how loyalty programs can work for brands that appear to have no loyalty problem at all. So how do sports clubs use loyalty programmes to drive various business benefits? With special guests James Gibbins of Premier League football club Wolves and Tom Cowgill of R4G.

As our most listened to podcast to date have been “why loyalty?” it seems only fitting to cover off the alternative by asking “why NOT loyalty”? With special special guests Phil Rubin, Phil Hawkins and Mark Ross-Smith.

In depth look at the mysteries of GenZ marketing by looking at university loyalty programs. With special guests Mark Rooker of Sheffield Hallam University and Phill Lee-Warren of Uniware Systems.