Marketing Week

May 03 2024 171

Marketing Week Podcast artwork

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

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This Much I Learned: Asos’s top marketer on transforming a brand

May 03 2024 38 mins

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

Apr 12 2024 45 mins

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

Mar 20 2024 44 mins

In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

This Much I Learned: Boots’ CMO Pete Markey on marketing leadership

Dec 18 2023 30 mins

In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.

This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing

Dec 05 2023 40 mins

In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.

This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands

Sep 20 2023 40 mins

In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.

This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

Jul 27 2023 53 mins

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.

This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career

Jun 29 2023 32 mins

In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity.

Marketing Week Meets The CX50: Chris Carter, Specsavers

Jun 20 2023 43 mins

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.

Marketing Week Meets The CX50: Tamara Strauss, Premier Inn

May 04 2023 45 mins

The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision.