The JJS Podcast

Apr 14 2023
The JJS Podcast artwork

Some of the biggest companies in the world have entire departments dedicated to their communications, their marketing or their branding. But you don't have that luxury. So Founder & CEO of JJS Consulting Group James Lezcano is going to take his nearly 15 years of experience managing the marketing & communication strategies for some of the biggest brands in the world and share that knowledge with you.

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AI - What You Should Really Be Worried About

Apr 14 2023 24 mins  
In this episode of The JJS Podcast, host James Lezcano shares what he feels are some of the legitimate concerns about AI while dispelling some others. Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to [email protected].

The Layoffs Episode

Jan 28 2023 42 mins  
In this episode, host James Lezcano discusses the recent wave of layoffs impacting the tech sector, the likely reasoning behind it, and why there needs to be a broader conversation around rethinking the entire world of work dynamics. *Note: When James talks about reframing things into a net, he is not referring to what we commonly know today as the "social safety net," but rather a

Elon Musk and Twitter Part 3 - Elon Relents on Remote Work

Jan 12 2023 23 mins  
In this episode of The JJS Podcast, host James Lezcano analyzes Elon Musk's recent reversal on remote work and how it demonstrates that a broader acceptance of a remote-first future needs to happen sooner rather than later. You can view the article about Musk's reversal here: https://www.seattletimes.com/opinion/musks-about-face-on-remote-work-shows-its-value-in-recession/ The ot

Managing Clients with Kristen Corpion, Esq. of CORPlaw

Jan 02 2023 28 mins  
In this episode of The JJS Podcast, host James Lezcano chats with Kristen Corpion, Esq. of CORPlaw about best practices for effectively managing clients. CORPlaw is a Florida boutique business law firm focused on serving small businesses and entrepreneurs. Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an

Five Steps to (Actually) Shaping Company Culture

Oct 28 2022 18 mins  
In this episode of The JJS Podcast, host James Lezcano shares a simple five step process to build the foundation of shaping, or reshaping, the culture of an organization. Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to [email protected].

The Era of Digital Marketing & Communications

Sep 19 2022 16 mins  
In this episode of The JJS Podcast, host James Lezcano shares why he feels we've entered into a new era where digital marketing and communications skills are just as business critical as the sales function was once considered. That's why he's announcing the launch of his new course, Strategic Digital Marketing & Communications, which can be accessed here. #digitalmarketing #digital

Quiet Quitting or How I Learned to Hate Meetings

Aug 28 2022 17 mins  
After an impromptu hiatus host James Lezcano is back to discuss/shamelessly take advantage of the latest SEO buzzword, Quiet Quitting, (a phenomenon he has been talking about for some time now), and how the death-by-meetings culture contributes to it. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their websi

How Elon Musk Vs. Twitter, Netflix, and CNN+ Tie Back to Communications

May 04 2022 12 mins  
In this follow up episode, host James Lezcano shares his insights on how Elon Musk's takeover of Twitter, Netflix's recent significant loss of subscriptions, and the failure of CNN+ are all related to the importance of effective communication. Access our online course on strategic digital marketing and communications here. Want to know more about JJS? Check out their website! Want

Elon Musk, Twitter, And The Competition of Ideas

Apr 13 2022 15 mins  
In this episode of The JJS Podcast, host James Lezcano discusses the concept of a Competition of Ideas, (often used interchangeably with the Marketplace of Ideas), and why growing limitations around it are likely what contributed to Elon Musk's recent decision to become Twitter's largest shareholder. Access our online course on strategic digital marketing and communications here.

Cookies Won't Cut It. Think The Talent is Returning Onsite Full-Time? Think Again

Mar 23 2022 19 mins  
Despite recent attempts by employers to entice workers back to the office with "firm dates" and desserts, the world of work simply will not return to its previous state. In this episode of The JJS Podcast, host James Lezcano shares his perspective on why the best talent in the workforce has no intention of giving up all they have gained in the past two years just to return to the w