Hootcast: A Hootsuite Podcast

Jul 25 2019 245

Hootcast: A Hootsuite Podcast artwork

Welcome to Hootcast, a podcast that explores the unexpected ways you can use social for your business. Each episode, we’ll share insider strategies from inspirational brands and experts, with tips on how to put your learning into action.

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Things You Should Never Say to a Social Media Manager

Jul 25 2019 9 mins

In this episode, social media managers share weird questions they get asked at work. Learn more about: The day in the life of a social media manager: http://ow.ly/js5M30oINv1

Does Buying Followers Actually Work?

Jan 30 2019 22 mins

In this episode, Hootsuite experts investigate fake followers and engagement pods. Learn more about: Buying followers: http://ow.ly/lKIp30mSIqT Engagement pods: http://ow.ly/CjGW30mSIuz

Social Media Secrets Teens Know That Brands Don’t

Sep 25 2018 15 mins

In this episode, highschool students share surprising insights on how they use social media. Learn more about: How teens use Instagram: http://ow.ly/hmq930lSfbX Generation Z on social media: http://ow.ly/vtTE30lSfgs

How to Make it as a Vegan Instagram Influencer

Jun 12 2018 18 mins

In this episode, some of Instagram’s top vegan influencers share tips on how to grow your social following. Learn more about: Ways to grow your Instagram following: http://ow.ly/gw8h30klUGQ Influencer marketing on social media: http://ow.ly/fs4130klUJI Lauren Toyota, hot for food: http://ow.ly/paPw30knsEF Lia Loukas, Virtuous Pie: http://ow.ly/D9rQ30knsxU Steph Yu, happy and heal

Is There Really a Best Time to Post on Social Media?

Apr 17 2018 13 mins

We chat with Hootsuite’s social media experts about the best times to post on social media. Learn more about: The best times to post on social media: http://ow.ly/Kpdh30jwhLz Hootsuite research hub: http://ow.ly/hi3v30jwhQp

British Museum: Storytelling Strategies Every Social Marketer Should Know

Feb 27 2018 21 mins

We chat with the British Museum’s senior digital marketing manager Kate Carter about how they keep millions of followers engaged with creative storytelling strategies. Learn more about: The British Museum’s virtual reality tour: http://ow.ly/aAcG30iEJlu Museums that are doing cool stuff on social: http://ow.ly/xCNU30iEJnF Exciting new things to try on social in 2018: http://ow.

LinkedIn: Lessons from a Silicon Valley Veteran

Dec 15 2017 16 mins

Hootsuite CEO Ryan Holmes chats with LinkedIn’s CMO Shannon Brayton about lessons learned from her time in the tech industry, along with social media tips for business professionals. Learn more about: LinkedIn etiquette fails: http://ow.ly/ziUZ30hfHRq 5 things your brand should be doing on LinkedIn: http://ow.ly/emIf30hfI6L Shannon’s thoughts on reverse mentoring: http://ow.ly/

Purdue University: How to Raise $28.2 Million in a Single Day

Nov 10 2017 10 mins

Purdue University’s Steve Schlenk and Kate Jolly tell us how they used social media to run the most successful fundraising campaign in the school’s history. Learn more about: Purdue Day of Giving: http://ow.ly/45Aw30gv3te How to use Snapchat for business: http://ow.ly/JHWB30gv3FA

Amber Naslund: The Secret to Getting More from Social Media

Sep 30 2017 11 mins

Digital marketing expert Amber Naslund tells us how to get the most from your social investment, with tips on how to avoid common pitfalls. Learn more about: How to build a social following: http://ow.ly/l2Sr30fx9vs How to calculate your social media ROI: http://ow.ly/MvzH30fx9E4

UN Women: How to Make a Powerful Message Go Viral

Jul 31 2017 12 mins

UN Women’s Dhatri Navanayagam tells us how they ran a bold social media campaign that received international attention, with millions of views and thousands of participants from across the globe. Learn more about: StopTheRobbery campaign: http://ow.ly/dBFb30e06NG Social experiment film: http://ow.ly/oJmg30e06TP UN Women Equal Pay page: http://ow.ly/ju0U30e06Wt