Data Unlocked

May 07 2024 2
Data Unlocked Podcast artwork

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox

May 07 2024 25 mins  
If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more

How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting

Feb 06 2024 27 mins  
In this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation.For the past 17 ye

How to Work Effectively With Your Data Teams With Nick Schrock, Founder and CTO of Dagster Labs

Oct 31 2023 28 mins  
In this week’s episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs.With years of experience in the engineering space, Nick has worked for some of the biggest names in the industry, such as Microsoft, Facebook, and Care Evolution.In 2018, Nick left all of that behind to found his own company, Dagster Labs, where he is also CTO.Dagster L

What Will CDPs Look Like Two Years From Now? With Soumyadeb Mitra, Founder & CEO of RudderStack

Oct 17 2023 37 mins  
In this week’s episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack.Passionate about finding engineering solutions to real world problems, Soumyadeb specializes in large scale distributed systems, machine learning, and deep learning.In 2019, he decided to use his expertise to build RudderStack.RudderStack is a warehouse customer data

How to Think About Your Bad Customers With Alex Levin, Co-Founder & CEO of Regal.io

Oct 03 2023 24 mins  
In this week’s episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io.Alex has over a decade of experience in the marketing and product management world. He has worked for some of the biggest names in the industry, such as Thomson Reuters, Personal, Inc., and Titan Steel Corporation.However, in 2020, he left all of that behind to found his o

Google Vs. ChatGPT: What's The Future of SEO in The Face of Generative AI

Aug 22 2023 27 mins  
In this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything.Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo.With its simple search box, Google simplified the process of finding information

Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott

Aug 08 2023 29 mins  
In this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect.Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the global digital and email services division. More recently, he was VP of Consulting for The Re

Snowflake’s Data Platform & the Future of Marketing Tech With Christian Kleinerman

Jul 25 2023 25 mins  
In this week’s episode of Data Unlocked, Jason sits down with Christian Kleinerman, SVP of Product at Snowflake.Christian started his career over a decade ago with one of the biggest names in the market, Microsoft.From there, he moved on to work at Google as their senior director product manager. Today, he is lending his expertise to Snowflake, one of our biggest partners here at

Fixing the Mistakes You Made Going D2C During COVID with Wpromote CEO Mike Mothner

Jul 11 2023 33 mins  
In this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote.Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote.Since then, he has been at the head of Wpromote, a performance ma

The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion

Jun 27 2023 26 mins  
In this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion.Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo, then London.Today, he is a