In Reviews We Trust

Oct 09 2024 11 ep. 25 mins 1
In Reviews We Trust Podcast artwork

The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.

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Ep.10 Mitigating Click Fraud in Paid Media: Insights from Neil Andrew, Founder of PPC Protect (Lunio.ai)

Oct 09 2024 33 mins  
Update: PPC Protect is now Lunio.aiIn this episode of In Reviews We Trust, Callum McKeefery sits down with Neil Andrew, founder of PPC Protect, a leading click fraud detection software that helps businesses safeguard their ad budgets across all major paid media channels. Neil dives into how click fraud affects Google Ads, Facebook Ads, and other platforms, costing businesses millio

Ep.9 Building Communities, Mastering Retention, and Leveraging New Tech in eCommerce with Pete Gardner & Adam Pearce from Blend Commerce

Oct 09 2024 23 mins  
Show Notes:In this episode of In Reviews We Trust, Callum McKeefery hosts Pete Gardner and Adam Pearce, the founders of Blend Commerce and the creators of Flame. Together, they delve into the evolving landscape of eCommerce, the rise of retention strategies, and the importance of community building for agencies and tech partners alike.Key Discussion Points:The origins and mission b

Ep. 8 Phil Manson on Scaling Email Marketing, Klaviyo, and the Future of eCommerce Retention

Oct 09 2024 41 mins  
Show Notes:In this special In Reviews We Trust Jubilee edition, host Callum McKeefery sits down with Phil Manson, founder of PAASE, a leading Klaviyo agency, to discuss how brands can optimize their email marketing strategies and scale retention efforts. Phil shares his journey from working in marketing automation to founding a Klaviyo-focused agency, insights on the future of emai

Ep.7 SEO Expert Lukasz Zelezny on the Future of SEO, AI Content, and Page Speed Insights

Oct 09 2024 19 mins  
Show Notes:In this episode of In Reviews We Trust, host Callum McKeefery welcomes Lukasz Zelezny, a well-known SEO expert, to share his journey in the world of search engine optimization and his thoughts on the future of SEO. Lukasz discusses his beginnings in digital marketing, scaling SEO strategies, and navigating the challenges of AI-generated content.Key discussion points incl

Ep.6 Chase Dimond on Email Marketing Success, Deliverability, and Launching a SaaS Tool

Oct 09 2024 32 mins  
Show Notes:In this episode of In Reviews We Trust, host Callum McKeefery, CEO of REVIEWS.io, welcomes Chase Dimond, email marketing expert and co-founder of Structured, to share his expertise in eCommerce email marketing and customer engagement.Chase discusses his journey into email marketing, starting from his early experiences with non-paid marketing and building large email list

A Better BFCM Starts With Good Direction - 24'

Oct 09 2024 12 mins  
Learn how to mitigate negative reviews, bundle products with AI and gain a loyal audience ahead of the holidays to reach more potential shoppers with your holiday promotions.

Ep.5 Optimizing eCommerce Pricing with Burc Tanir of Prisync

Oct 04 2024 29 mins  
In this episode of In Reviews We Trust, host Callum McKeefery speaks with Burc Tanir, founder of Prisync, a leading dynamic pricing and competitor tracking platform for eCommerce brands.Burc shares how Prisync empowers eCommerce businesses to implement Amazon-like dynamic pricing strategies, automate price updates, and maximize profitability—all without the need for large develop

Ep.4 Building a Global Eyecare Brand with Dhruvin Patel from Ocushield

Oct 04 2024 21 mins  
Podcast Episode Title:From University to Dragon's Den Success - Building a Global Eyecare Brand with Dhruvin Patel from Ocushield – Episode Description:In this episode of In Reviews We Trust, host Callum McKeefery speaks with Dhruvin Patel, the founder of Ocushield, a rapidly growing eyecare brand that focuses on protecting users from harmful blue light exposure. Dhruvin shares h

Ep.3 Cybersecurity to Building Startup Communities: Eddie Whittingham on Founding, Scaling, and Selling a Business

Oct 04 2024 22 mins  
Episode Description:In this episode of In Reviews We Trust, host Callum McKeefery sits down with Eddie Whittingham, a former police officer turned lawyer, private investigator, cybersecurity startup founder, and now creator of GoFounder.com—a supportive startup community. Eddie’s eclectic career led him to successfully sell his cybersecurity company to a NASDAQ-listed firm. He

Ep.2 -Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex

Oct 04 2024 25 mins  
Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex – Building Brands, Investing in Tech, and Mastering ShopifyEpisode Description:In this episode of In Reviews We Trust, Callum McKeefery welcomes John Surdakowski, the founder and CEO of Avex, one of the world’s top digital agencies. John shares his journey from humble beginnings in web design to