GrowthFit by CustomFit.ai

May 15 2022
GrowthFit by CustomFit.ai Podcast artwork

What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content.  We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.

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Acing Business Development and Partnerships

May 15 2022 44 mins  
Business development touches many aspects of a company like sales, marketing and revenue generation. It’s all about identifying opportunities on how to pivot or open new lines of businesses. We discussed the various aspects of business development with Javier Ortiz, BD & Partnership consultant. Highlights of the talk- The growing potential of digitization and business develo

Creating a Distraction-free User Journey with CRO Experimentation and Prioritization

Apr 18 2022 28 mins  
In CRO, prioritizing ideas for experimentation is as crucial as generating them. However, it’s not an easy process. But putting a structure to it can make the job easy. Iqbal Ali from Turing Labs shared  valuable insights about best practices in CRO on our #growthfit interview series. Highlights of the talk- Journey from designing and developing to CRO Eliminating distracti

Prioritize Goals, Solve One Problem at a Time — a Mantra for Product Marketing

Apr 18 2022 31 mins  
As a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation. This is what happens when marketers have too many problems to solve at once. As a marketer, prio

Demand Generation is a Number-driven Role with an Art and Science to it

Apr 17 2022 20 mins  
Websites are an important component in lead nurturing.  One can  understand the visitor/buyer's journey. You can clearly see the movement  from the funnel from stages like the unaware to aware.   In our latest episode of Growthfit, we discussed the various aspects of  demand generation, lead nurturing and the role of the website in these  with Bryant L

Making marketing conversational with Mark Kilens from Drift

Apr 12 2022 23 mins  
Modern day marketing is all about your audience finding a connection with your brand and creating a high brand recall value.     In this episode of GrowthFit series, we discussed how to nurture and engage Customers, Content and Community for effective marketing. Mark Kilens from Drift (a leading conversational platform) talks about making marketing look like natural

Carving a Niche in Growth Marketing is all About Maintaining Consistency

Apr 08 2022 22 mins  
“If you speak your customer’s language, they’ll definitely listen to  you.”   Strategizing website messaging has a lot to do with customer journey and  the type of users visiting the website.  This makes the website actually  speak to the person.    Also keep in mind what stage or user journey the visitor is at. What  prompted the per

How Impactful Personalization Optimizes Conversions

Apr 06 2022 38 mins  
Not just personalization but IMPACTFUL Personalization !!  Since everybody is being bombarded with a lot of messages, it's important that you stand out and create brand recall value. Brainstorm on what are the engagement steps so that you also retain the customers.  We discussed with Sumantha Shankaranarayana how personalization when done right impacts the CRO processes a

Failed Experiments are Loss Preventions in CRO

Apr 06 2022 44 mins  
In Conversion Rate Optimization, not all of your ideas will create a better user experience. The unsuccessful ideas help you prevent losses. CRO adds value to business by preventing loss and optimizing the wins. We discussed experimentation on websites with Maurice Beerthuyzen from ClickValue.  Highlights of the conversation-  ⭐ Experimenting in digital marketing from g

The best hyper-personalization techniques in b2b marketing

Apr 04 2022 54 mins  
Every customer is unique and marketing is all about making him feel special. Personalization is a key factor in marketing and often a tough thing to implement. In this episode of GrowthFit, we discussed the right practices in personalization without making it look creepy. Watch this conversation with Lucy Literado Tsotsorina, VP Marketing at Reply.io.   Highlights you should n

Customer-centric product marketing: How to strategize and implement this approach?

Apr 01 2022 43 mins  
Product marketing is more effective and relatable when customer-led journeys become the main focus.  It's also about implementing the right personalization tactics.  So, what differentiates customer-led journeys from product-led journeys? and what's the "secret sauce" to get personalization right?  We discussed the nitty-gritties of product marketing with Rony Vexelm