Content and Conversation: SEO Tips from Siege Media

Struggling to find the right formula for your in-house content marketing team? You're not alone. In this episode of Content & Conversation, Ross and Drew dive into the nuances of crafting the ideal in-house team structure for content marketing success.

We asked 293 content marketers about their plans for content strategy, AI, and budget in 2024 to understand where the future of content marketing is heading. Listen to our top takeaways.

Join Ross and Nick LeRoy, SEO consultant and founder of SEOJobs.com, as they discuss how the world is evolving rather than ending for SEOs. They discuss reasons for optimism and how the key to future-proofing your job may be by “un-nerding” SEO through effective communication and critical thinking.

You craft a perfect pitch to address all your client’s SEO needs, only for them to say no. Or, even worse, they cherry-pick parts of your plan until it resembles Frankenstein’s monster, inching toward lackluster results instead of up and to the right like you initially promised. Ross talks with Tory Gray, the CEO of Gray Dot Company, an SEO, data and marketing intelligence comp

In 2022, we made the decision to stop most of our manual link building. Eighteen months later, it turns out passive link building is just like passive income — you have to do some initial work to make it happen organically. In this episode of Content & Conversation, Ross and Drew revisit this decision, sharing what they’ve learned about less manual link building in the past 18

In the early days of SEO, a little bit of authority and a well-written article were all you needed to rank. Today, the landscape is much more competitive and what used to work just won’t cut it in 2024. When every penny of your marketing budget matters, it’s more crucial than ever that you focus on keywords that convert, which you can only find through keyword research. In this

At Siege Media, we hold true to our core value: striving to be better. To achieve your business objectives, the path of continuous assessment and refinement of strategies is key to unlocking your full potential. Where to start? Data — an invaluable asset in navigating the ever-evolving landscape of content marketing. In this episode of Content & Conversation, Ross and Drew delve

While top-funnel content has its place, many companies overlook the untapped benefits of BOFU (Bottom of the Funnel) content. In the fast-paced world of SaaS and B2B industries, it’s crucial to explore every opportunity for growth. In this episode of Content & Conversation, join hosts Ross and Drew as they delve into the significance of “Best X” roundups as a vital strategy f

Wondering why your digital PR strategy isn’t moving the needle? If your campaigns seem to miss the mark, you’re not alone. Digital PR, much like its traditional counterpart, plays a pivotal role in shaping public perception of your brand. However, the involvement of digital PR agencies often results in the brand getting lost amidst a high volume of assets that veer off-topic. N

In December 2022, Google introduced an additional “E” to E-A-T, expanding it to “Experience, Expertise, Authority, and Trustworthiness” as a component of Google’s Search Quality Rater Guidelines. These guidelines function as a manual that real individuals use to assess the quality of search results. So, why should you care? In a rapidly evolving world driven by advancemen