Business Growth On Purpose

Apr 24 2024 11
Business Growth On Purpose Podcast artwork

Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive. Every week, you’ll hear insights from leading B2B growth experts and veteran business owners from around the world. You’ll also hear Jose’s own insights gained from a few decades of B2B sales and marketing experience. The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you need help taking the next steps to take control of your business growth, come check out what we’re doing at ValueProp.com.

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Overcoming Supply Chain Challenges with Hugo Fuentes || Ep 347

Apr 24 2024 24 mins  
For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn? We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains. In this episode, we will discuss what is still happening, potential outcomes, and what y

Succeeding Through Culture Shifts with Jim Rich || Ep 346

Apr 22 2024 23 mins  
"Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back. How do you wrangle this wild card to work for you, not against you? Today, we talk with Jim Rich, Chief Revenue Officer for Vbrick Systems. In this episode, we will talk about several topics, including changes in the sales environment, culture

Mindset for Scaling with Lauren Goldstein || Ep 345

Apr 17 2024 25 mins  
Today's episode features an exciting guest: Lauren Goldstein, The Biz Doctor. In today's episode, we are going to talk about how to change your mindset to scale your business successfully. Lauren Goldstein is the founder and CEO of Golden Key Partnership, a top business consulting firm that specializes in helping service-based entrepreneurs overcome obstacles in their business. She

Connecting with Your Target Customer with Jose Palomino || Ep 344

Apr 15 2024 14 mins  
In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer. We get into key questions like: Topics and questions your ideal customer cares about How to use digital strategies to scale your footprint Actionable steps to deepen connections and convert business The key

How Brand Influencers Really Work with Dr. James Richardson || Ep 343

Apr 10 2024 24 mins  
What do you get when you mix a business anthropologist with international-scale influencers? You get a perspective you're not likely to find on your normal podcast! Today's guest is cultural anthropologist turned business strategist Dr. James Richardson of Premium Growth Solutions. James is an expert in consumer packaged goods. This topic is a little off the beaten path of what we

DIY SEO with Jeremy Poland || Ep 342

Apr 08 2024 24 mins  
SEO is a topic that many owners think they need, but they don't understand it and got burned by expensive agencies in the past. Today's guest helps us to demystify the topic so you can either manage within your team or better understand the vendors you're considering. Our guest today is Jeremy Poland of CEO and founder of DIY SEO. And yes, in this episode, we are going to talk a lo

Selling Through Tough Times with Paul Reilly ||Ep 341

Apr 03 2024 25 mins  
What would you give for your sales reps to be able to sell during crunch time? When things get tough? If that's you, we have someone you need to hear! We'd like to introduce you to our guest today Paul Reilly. One of the reasons we wanted him on the show is because he recently wrote a book titled, Selling Through Tough Times. He has insights on how to think about the adjustments an

Building the Future while Protecting the Present with Justin Coutu || Ep 340

Apr 01 2024 25 mins  
Owners face a common challenge - chasing growth without losing what you've built so far. Today, we talk to a master manufacturer who is leading the charge into innovation while reinforcing their progress so far. Our guest today is Justin Coutu, President of R&D Technologies. Justin has been our guest before, but we wanted to talk to him again because things are changing! His bu

The Keys to Effective Dashboarding with Donna Dube || Ep 339

Mar 27 2024 23 mins  
Famous retail magnate John Wanamaker once said "Half my advertising spend is wasted; the trouble is, I don’t know which half." And without clear, understandable dashboards, business owners today hit the same issues. Today's guest is Donna Dube, President of Productivity Plus. Donna's focus is something that I think every business owner should care about. In this episode, we are g

From JIT to Just in Case with Bob Tippmann || Ep 338

Mar 25 2024 21 mins  
The words "supply chain" served as a bit of a stick in the spokes over the last two years for businesses. For many owners, reactionary strategy was the name of the game. Now, having seen the massive disruption we are prone to, it's time for business owners to stop thinking "just in time" and start pursuing "just in case". As a smaller to midsize engineering firm, most of your main