Social Marketing: A Behavioural Change Rebel Turning 50 (Session 5)
Oct 12 2021
58 mins
Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. It is a world shaped increasingly by collective as well as individual choice, and by systems, social and behaviour change all rolled into one. In t