Strategy for Creatives: Business Minus the Bullshit

Aug 01 2023 1

Strategy for Creatives: Business Minus the Bullshit Podcast artwork

Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.

Subscribe on Podcast Addict

Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)

Aug 01 2023 28 mins

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and m

Business Breakthroughs: Strategies and Tools in the Age of AI (Repeat EP 60 March 28, 2023)

Jul 25 2023 27 mins

What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strateg

Mastering the Art of Strategic Content Creation (Repeat EP 36 July 12, 2022)

Jul 18 2023 13 mins

Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and c

The Silent Pillars of Business Success: Boundaries and Systems (Repeat EP 38 Aug. 9, 2022)

Jul 11 2023 22 mins

Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your men

Crafting Powerful Social Media Content: Connecting with Your Audience and Mastering Business Seasons with Mandy Emerson (of The Fierce Social Podcast)

Jun 19 2023 32 mins

Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore the different seasons of business

Leading with Purpose: Strategies for Success and Fulfillment in Business with Catherine McCourt (of Fearless Future with Catherine McCourt)

Jun 06 2023 35 mins

Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections with your customers.Catherine empha

Transformative Sales Strategies: The Power of Personal Connection

May 29 2023 37 mins

In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales. During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into her experiences and shares strateg

Artistry in Entrepreneurship: Building a Creative Business

May 22 2023 33 mins

In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business.Dive deep with us as we unravel the mystery behind energy management in our business l

Creating a Homepage that Converts

May 15 2023 40 mins

Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm discussing effective methods for iden

Boosting Your Business with Book Writing

May 09 2023 31 mins

According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a book for your business? I'll be ho