Get Hoptimized Podcast

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Why Your Reach on Instagram Posts is Low RecentlyHow To Structure Ads for Multiple LocationsShould You Care About Email MarketingWhat is Up With TikTok LatelyWant to get your questions answered next month? Shoot us an email at podcast@getho

If you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars named after celebrities. This guide isn’t for that. This is for folks looking for local secrets and undercover gems. If you’re in search

We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trend

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Marketing a brewery in a remote locationTips for promoting a seasonal beer garden Which website builder to use for your breweryWant to get your questions answered next month? Shoot us an email at [email protected]. ---For more infor

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of themSpam Messages within Meta ManagerBest practices for sharing marketing assetsWant to get your questions answered next month? Shoot us an email at [email protected]. ---Intro/

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right nowWhether or not you should use cloud storage systems Promotional timelines for events like Valentine's Day and Super Bowl Want to get your questions answered next month

Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview. Learn more about Jillian and her company, Elbongürk, at www.elbongurk.com ---For more i

When I hear "app," I usually cringe a little bit. There are seemingly a million of them out there and it's hard to find anything that actually works... But I tell you what, a new-ish app called Crackem has actually proven some success.Founded by Aubrey Perry on the heels of the pandemic, Crackem is helping breweries 4X their return on investment into their program that gamifies use

A website is one of the most essential components of a marketing strategy, but building one can be downright painful. So how can you better navigate the process? We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lot

We recently had a neat conversation about T-90 pellets. More specifically about their efficiencies… and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York.So if you're a brewer, you're going to be fascinated by what Chris has to say about ways you can save money, produce more revenue