Lawyer Business Advantage

May 15 2024
Lawyer Business Advantage Podcast artwork

This podcast is dedicated to helping attorneys earn more money, get better clients and spend more time with family. Your host, Alay Yajnik, is a law firm growth expert, author, and the founder of Law Firm Success Group. Get inspired, learn best practices, and get ready to grow your law firm faster and easier with this informative and inspiring podcast. Listen, learn, and remember: You CAN seize freedom. You CAN embrace happiness. You CAN build your Perfect Practice!

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Connecting at Conferences with Janet Falk

May 15 2024 20 mins  
In this episode, Alay and Janet discuss: Leveraging conferences as in-person events begin their return. Preparation before a conference. Scheduling meetings with other conference attendees or speakers. Standing out before, during, and after the event.     Key Takeaways: Be proactive in your preparation and attendance at events and in the follow-up. Understand why

How to Ask Clients for Referrals with Steve Fretzin

May 08 2024 18 mins  
In this episode, Alay and Steve discuss: Harvesting low-hanging fruit to build your business. Overcoming the fears of rejection and damaging relationships. Balancing building relationships and billing hours. Helpful language for asking for the referral.   Key Takeaways: What are you doing to deepen your relationships that make it easier for people to give you introdu

Networking for Results with Steve Fretzin

May 01 2024 22 mins  
In this episode, Alay and Steve discuss: Shaking up the negative connotations around networking. How to know when you’ve found your right networking partner. Creating your own networking group. Tips to improve your networking.   Key Takeaways: The ultimate goal is to spend 80% of your time with 20% of people – your strategic partner dream team. You can create

Sales-Free Selling for Lawyers with Steve Fretzin

Apr 24 2024 22 mins  
In this episode, Alay and Steve discuss: Why lawyers usually call selling “business development.” Having a business development system in place and not wasting time along the way. Working with a coach to build your book of business.   Key Takeaways: Sales is a skill that can be learned and honed to your needs. Qualify potential clients. You can’t work with everyo

Think Like Your Clients and Earn More with Bruce La Fetra

Apr 17 2024 26 mins  
In this episode, Alay and Bruce discuss: Gaining an advantage with your clients by being clear and making decisions easy. Remaining the right choice by removing risk. Positioning yourself to attract your ideal clients. Be specific about what you want.   Key Takeaways: Billboards and awards do not demonstrate trust. Alignment with the client does form the basis for tru

Better Clients, Better Fees with Bruce La Fetra

Apr 10 2024 23 mins  
In this episode, Alay and Bruce discuss: Bruce’s 40-40-20 rule. Minimizing challenges early in your sales process. Attracting your future best clients.   Key Takeaways: Your bottom clients are somebody else’s best clients. It’s not about the work, it’s about the fit. Your offer is not what you do, it is what your client can do because of what you do. The

The Expert Trap with Bruce La Fetra

Apr 03 2024 28 mins  
In this episode, Alay and Bruce discuss: Working with clients who are the best fit for you. The difference between cogs, experts, and advisors. The value of different roles. Why nothing is your biggest competitor. Building trust and backing that with knowledge.   Key Takeaways: Shedding the clients that drain your energy will increase your ability to do work with those

Seamless Client Intakes with Eric Proos

Mar 27 2024 18 mins  
In this episode, Alay and Eric discuss: Putting in the time to learn the craft. A frictionless approach to the client journey. Developing functional workflows. Defining roles and responsibilities with a focus on strengths. Key Takeaways: Use a detailed intake process to weed out the clients that are not right for you. Take the time in the beginning to build your intake

The Power of Process with Brad Herda

Mar 20 2024 24 mins  
In this episode, Alay and Brad discuss: Best practices from the manufacturing sector that apply to law firms. Why the billable rate is the wrong metric to focus on when looking at growth. Defining success to ensure successful staff. Key Takeaways: Focus on a happy customer and everything else will take care of itself. Take care of the client first. The process does not n

Building Trust with Jennifer Novak

Mar 13 2024 24 mins  
In this episode, Alay and Jennifer discuss: Environmental law as a practice area. Creating your perfect law firm and building a successful business. Challenges to overcome in building a successful law firm. Proactive and educational marketing.   Key Takeaways: There are ways to communicate your value without it being only about the money. Let people know what you do a