Voiceworks: Sound Business

Jan 29 2024
Voiceworks: Sound Business Podcast artwork

This is a podcast all about sound. About how it can help you and your brand reach more people, deliver your message more effectively and deepen engagement with new and existing audiences. 'Voiceworks: Sound Business' is a podcast series speaking to some of the most creative minds and pioneering personalities in audio as it explores every aspect of the industry from voice technology to audio-branding to podcasting itself. Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at: Website: Voiceworks.ai Twitter: @Voiceworksai Linkedin: https://www.linkedin.com/company/voiceworks-ai/

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'The Podcast Pitfalls That Can Kill Your Show' with Michael Olatunji (Outset Studio)

Jan 29 2024 39 mins  
What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast." So, what should you do when a guest cancels last minute? What considerations do you need to make before

5 Things I Learnt From Audio: Dave Masterman (Audio Always, XFM, Radio X, Absolute Radio)

Dec 19 2023 42 mins  
It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond. Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands

"Word Count Matters" with Jason Brownlee from Colour Text

Dec 03 2023 30 mins  
When it comes to audio advertising; how many words are too many? On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness. Jason digs down into the data, shares some brilliant insight that in invaluable to adverti

"Has the AI Audio revolution begun?" with Liam Thompson of The Smart 7

Nov 19 2023 25 mins  
The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows. On this episode of Voiceworks: Sound Business, Jim Salveson is j

"A New Way To Monetise Podcasts" with Sam Sethi of Podfans.

Oct 15 2023 31 mins  
Making sure creators get the best value for their content is an on-going challenge in podcasting. Traditionally advertising and subscription models have been the "go-to" solutions to generating revenue from your show but PodFans believe there is another solution. In this episode of Voiceworks: Sound Business, Jim Salveson speaks to Sam Sethi of "Pod Fans" a new Value 4 Value, Block

5 Things I've Learnt From Audio: Steffan Garrero from Socially Distant Sports Bar

Aug 13 2023 47 mins  
This is the third of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio" and on this episode we hear from journalist, producer, documentary maker and one-third of the podcast Socially Distant Sports Bar Steffan Garrero. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential

The Future of RSS with Podnews' James Cridland and PodPod's Adam Shepherd

Jul 09 2023 39 mins  
It may well be the bedrock on which podcasting has been built on for many years but now we find many people in the industry are questioning whether or not the distribution technology is even fit for purpose. With more and more demands being put on Podcasting and its continued growth can RSS be developed to a point where it can continue to support growing demands or do we need to lo

A deep-dive into the Ofcom Podcast Survey 2023 with Adam Bowie

May 21 2023 25 mins  
Early this year Ofcom published its 2023 survey in the podcast listening habits... and there is some telling data about the current and future state of podcast listening in the UK. In this episode of Voiceworks: Sound Business; Jim Salveson talks to Audio/Podcast/Radio blogger Adam Bowie who has poured over the data (so you don't have to) and pulled out some of the more interesting

The Tik-Tok-ification of Spotify with Alex Jungius from Distorted

May 08 2023 28 mins  
The debate around video podcasting is a popular one and one we often return to on Voiceworks: Sound Business. There are many reasons for and against creating video content to accompany your audio product and that pendulum could be swinging further in favour of the visual option with the latest developments from Spotify. Now a major force in Podcasting, Spotify's "Tik-Tok-ificaiton"

"Five Tips For Starting Your New Podcast" with Ashley Morris of Progressive Media

Mar 30 2023 29 mins  
Getting started in the podcasting game can be a daunting task. This episode of Voiceworks Sound Business is perfect if you are asking the question "How Do I Start A Podcast". Jim Salveson is joined by Progressive Media's Ashley Morris who shared his top 5 tips for those wanting to dive into the world of podcasting. Looking at everything from technology to marketing to content, this