The Passle Podcast - CMO Series

Developing a joined-up approach to legal business development is essential for any firm. On this episode of the CMO Series, Brad Vynalek, Firm President and Executive Committee member, and Jennifer Rupkey, the Director of Business Development at Quarles & Brady LLP, join Ed Lovatt to shed light on the critical nexus between firm leadership and business development. Together, th

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value?Today, Cam Dobinson welcomes Brenton Anderson, Director of Marketing and Business Development at Dentons Australia, to the CMO Series Podcast to dive into w

Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.We’re excited to bring you that conversation in this special episode of the CMO Series Podcast recorded in front of a live audience. Drawing on our 2023 General Counsel research,

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies.In this episode of the Passle CMO Series Podcast, Cam Dobinson has the privilege of hosting Gina Connell, Chief Marketing Officer at B P Collins, to offer a practical look at navigating the AI journey

From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. On this week’s episode of the CMO Series, Vicky Hanks, Head of Marketing at Blake Morgan joins Will Eke to share the key projects she’s delivered to enhance the employee brand across the firm and the importance of effective internal communications. Vicky and W

Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the #MeToo Movement, on this very special live recording of the CMO Series REPRESENTS Podcast, Yasmin Zand welcomes Kristen Gibbons Feden, Shareholder at Anapol Weiss. This special episode recorded at the #FollowFriday Conference on International

In today's competitive landscape, fostering diversity, equity, and inclusion isn't just a moral imperative — it's a strategic advantage. Fresh off the back of our International Women’s Day episodes released on CMO REPRESENTS series, today, we’re shining a spotlight on the crucial importance of BD coaching for women. Our guest, Deborah Farone, Founder of Farone Advisors, joins

Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, to understand how she is reimagining business development training, for the future success of their associates and the

Mapping the clients’ buying journey is key to successfully aligning content to meet their needs. Someone with extensive experience across multiple industries in doing just that is Vicky Cunningham, Marketing Director at Efficio Consulting. Vicky joins the CMO Series Podcast today to discuss her approach to aligning content strategy with the client buying journey to drive business

The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are just some of the insights that have recently come out of research conducted by DCM Insights, published in the Harvard Business Review. Today, on this special episod