Agency Blueprint

What are the existing issues that you have in your agency today? How are they preventing you from reaching the next stage of your growth? In this episode of The Agency Blueprint, I explain how rapid growth can be achieved with the right structure. I also explain why rapid growth and success take deeper focus on what you’re doing instead of spreading your focus thin. &nb

Are your decisions guiding you to where you want to take your business? As an agency owner, you should focus your decisions on data to increase revenue, improve profits, and ultimately improve cash flow.  In this episode of The Agency Blueprint, Jon joins me to discuss the science of agency decision-making and why all decisions should be guided by data. Jon Morris is the

What is the productization of agency services, and how can it be done? Productization can be defined as solving a problem you know people have, following a similar identical process for each client. The easiest transition to productization is when it’s derived from things you’ve already been doing for your existing clients, which doesn’t change your agency’s entire process.

Where is your agency’s focus on, efficiency or effectiveness? Is your focus creating the outcome you’re looking for? Maybe it’s time you open up to changing your mindset from efficiency to effectiveness.  In this episode of The Agency Blueprint, we discuss the key differences between efficiency and effectiveness in a creative agency. We also explain why, as a busine

How can you create operational excellence in your agency? The truth is, if you don’t have operational efficiency, you’re going nowhere. Creating operational efficiency is possible; it’s partly about recognizing primary problems, letting go and letting your team, and having a way of measuring where success lies and adjusting to it.  In this episode of The Agency Blue

Are you in a place where your revenue has declined in the last 12-24 months, and you’re looking to have a recovery? Or maybe you want to recognize potential risk areas and how you can mitigate that risk.  In this episode of The Agency Blueprint, I share the journey of a particular agency, how they handled a crisis, and how they recovered from their situation. I explain

How do you approach creating a plan to serve content to your leads in a nurturing way? When marketing, it’s against your prospect’s attention, so you need to understand the value they get by committing to your content.  In this episode of The Agency Blueprint, I discuss how to strategically structure consumable content in the marketing and sales funnels. I explain the

Do you have a due diligence process in your agency to deal with rebrands and building new brands? As your agency grows, mistakes will happen eventually, and having a due diligence process in place will protect you from legal problems arising from trademark and intellectual property.  In this episode of The Agency Blueprint, I’m joined by Fernando Dutra to discuss brand

Is your process easily accessible, and does it cater to everyone’s learning style? When is it too much process, and when have you overprocessed?  In this episode of The Agency Blueprint, we discuss the qualities of a well-framed process and whether a process can be over-processed. We explain the importance of having a process that focuses on individuals’ preferred way

Is creating proposals the most time-consuming task in your agency? Do you feel like you need to change things up to make the process smoother and less time-consuming? In this episode of The Agency Blueprint, I’m joined by Joe Ardeeser to discuss all things agency proposals and how to improve your proposal processes. Joe is the Founder/CEO of Smart Pricing Table, an interacti