Facility Management Marketing Podcast

Dec 28 2023
Facility Management Marketing Podcast artwork

Welcome to the Facility Management Marketing podcast, hosted by Javier Lozano, Jr.
In this podcast, we focus on the latest marketing (and sales) strategies and techniques specifically tailored for the facility and property management industry. Our goal is to help IFM professionals in these fields grow their businesses and stay ahead of the competition.
As a facility or property management professional, you know that marketing is a crucial aspect of any business, and the facility management industry is no exception. But with so many new trends, strategies, and digital platforms, it can be overwhelming to know the best approach to market your facility service company.
How do you use marketing that is aligned with sales and revenue to grow your FM business today? How does marketing grow your sales pipeline? How does marketing generate hight intent, quality, leads? How does marketing make your FM or PM business a category king or queen?
In each episode, we dive deep into the world of facility management marketing, discussing topics such as lead generation, social media, search engine optimization (SEO), and more.
We'll share tips and strategies for attracting potential clients and growing your business, as well as provide techniques to maximize your marketing dollars at industry trade shows and events like Connex, RFMA, and SPECS.
If you're tired of sharing leads generated at trade shows and conferences and want to have your own leads, found through a Google search, Google ad, social media (such as Facebook, LinkedIn, Instagram, and Tiktok), or some other form of digital marketing, this podcast is for you.
Join Javier on the Facility Management Marketing podcast as he helps you navigate the world of online marketing and grow your facility services company. Tune in for valuable insights, tips, and resources to help you succeed in your facility and property management career.

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Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management

Dec 28 2023 19 mins  
Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and

Optimizing Sales and Marketing Alignment for Facility Services Success

Dec 26 2023 16 mins  
In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles. He also highlights the need for sales to provide feedback to marketing on pr

Navigating Economic Downturns and How to Pivot your IFM Business

Dec 21 2023 12 mins  
Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions.

How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time

Dec 19 2023 11 mins  
In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market. Patience and a structured content strategy are key to success in building FM

Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry

Dec 14 2023 23 mins  
Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. Plus, teaching helps refine systems, improve understanding, and contribute to the industry. Javier also highlights the misconception that one needs extensive

Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths

Dec 12 2023 24 mins  
Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals. Through various roles and experiences, Javier developed a unique approach to m

Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO

Dec 07 2023 15 mins  
2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company. He emphasizes the need for proper execution, measurement of impact, and adaptation to ensure marketing efforts generate pipeline and revenue. Javier also shares the effectiveness of his marketing s

Tips to 10x Organic Traffic for Facility Management Companies

Dec 05 2023 21 mins  
Javier provides tips on how to increase organic traffic for facility management companies, focusing on writing powerful headlines, adding internal links, winning SERPs features, and building a diverse link portfolio. He discusses various SEO strategies to increase website traffic, emphasizing the importance of diverse link building and utilizing different channels like LinkedIn and

How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business

Nov 30 2023 23 mins  
CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of potential clients. With the g

How To Get Earned Media For Your FM Business

Nov 28 2023 35 mins  
Javier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign involving wrapping vehicles with Coach Prime designs. The campaign aimed to generate earned media and create brand visibility through out-of-home advertising. He shares his experience of successfull