Coffee with Maxwell

Feb 02 2022 1

Coffee with Maxwell Podcast artwork

Coffee is my thing. Iv'e won Barista comps, founded business in coffee and written books about it. I love talking about the wide world of coffee and anything that coffee seems to cross over with. I promise to talk about a wide range of topics but never stray to far from Coffee. Specialist subjects tend to attract interesting people, who I love to talk to, some episodes will be conversations but mostly just me sharing some thoughts and questions, plus the occasional rant.

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The Global Pricing of Green Coffee. How Does it Work? Episode 19

Feb 02 2022 43 mins

The market for green coffee has spiked to ten year highs in the last several months. It means a lot of industry conversation turns to pricing and how it works. There are strong narratives in speciality about pricing and quality premiums. I have spent the last several months trying to learn more about what is a very complex topic, and as with many things it transpires some of the ov

Pay Per Click Marketing in Coffee - Why Doesn't it Work - Episode 18

Jan 10 2022 19 mins

We have all likely come across the idea of pay per click internet advertising. In speciality coffee the results suggest its unusually costly in the coffee space... at least in the UK market. This probably suggest a few things about customer behaviour in the space. In this episode I look into this topic.

Speciality Coffee Isn't For Everyone & That's OK- Episode 17

Jan 04 2022 23 mins

Specialist fields are niche's of varying degrees. Speciality coffee is no different. This episode looks at this idea and explores why not everyone will be interested in deep diving into coffee but also why the taste preferences across the wider market won't always align with what speciality coffee is rewarding and exploring.

Talking Success, Athletics and Coffee with Olympian Jodie Williams - Episode 16

Dec 20 2021 39 mins

In this episode I get the opportunity to talk with Olympic Sprinter Jodie Williams. We discuss her passion for coffee, and the highs and low's of her athletic career. The underlying theme circles around the concept off success.

Tasting Other Coffee Species - Episode 15

Dec 06 2021 26 mins

Following the World Barista and Brewers Cup championships in Milan, I was lucky enough to get hold of some of the different species used at the completion and that were the talk of the town following their success at the event. They taste curious and raise many questions.

The Flavour Matrix With Craig Simon - episode 14 2021

Nov 28 2021 59 mins

Craig Simon is a three times Australian Barista champion, Q instructor and founder of Criteria Coffee in Melbourne. We sit down to discuss the challenges in communicating flavour and quality in coffee, in particular looking to the world of wine for potential solutions.

Why Barista Championships Don't Make Sense - episode 13 2021

Nov 28 2021 47 mins

I took part in Barista championships for several years. I got a lot form the platform to be grateful for, but I also saw a lot that didn't make sense. Following this I joined an evolutionary working group0 for the global competition and ran the UK chapter. I saw even more systemic issues at these levels. This episode digs into these and open challenges the structure and system that

Careers In Coffee - Three Pieces of Advice - episode 12 2021

Nov 28 2021 16 mins

Coffee is a passionate and fascinating field to work in. However it doesn't necessarily offer a traditional career framework. I this episode I discuss the topic and offer three pieces of advice to follow.

Human V Machine - Will Machines Be The New Baristas ? episode 11 2021

Nov 28 2021 29 mins

The topic of automation is across all industries. In coffee, as obssessive coffee geeks we often get drawn to the concept of how robots could be better brewers than people. In this episode I dive into this idea but focus more on why I dont think it will happen and that there is not enough of a value gain in handing brewing over to machines in speciality coffee shops. At least this

is Your Coffee Shade Grown? Episode 10 2021

Nov 28 2021 52 mins

I catch up with Prof Mandi Caudill to talk ecology at coffee farm level. A measurement of shade cover can be a simple and effective marker for sustainability on a coffee producing plot of land, but this concept seems to be so far from the market place. In this episode we discuss the topic and how it could become more adopted by speciality coffee.