Foodpreneur with Chelsea Ford

May 06 2024 4

Foodpreneur with Chelsea Ford Podcast artwork

Imagine a food, drink & pet treat consumer packaged goods industry (CPG) where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.

In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet treat CPG business to grow, become more profitable and thrive.

Learn more at www.chelseaford.com.

Subscribe on Podcast Addict

#108 Packaging Design: 8 Game Plan for Getting Your Product Selling

May 06 2024 72 mins

According to Warren Spence, founder Motor, a brand design agency and my guest in this episode, the modern world is as fast as a Japanese bullet train and our generation is fixated on digital media content. Let’s just say, according to Warren, that visual communication is a little out of control, mainly because of social media but it will only get faster. Supermarkets, pharmacies

#107 How to Develop a Commercially Viable Food or Drink Product.

May 01 2024 64 mins

Want to know all the steps to develop a food or drink packaged product for commercial scale? Want to bring a product from overseas and launch it in your local market? How about trying to get ahead of the food trends and launch a product before anyone else does?All these questions and more are answered in this episode of Foodpreneur with Chelsea Ford podcast where I chat to food sci

#106 Supply Chain By Design: How to Get Stock to Stores.

Apr 23 2024 43 mins

Are you scaling your food, drink or pet treat brand and have taken time to think about how to get stocked into all the stores you’ve successfully landed? What about how much it’s costing you to store inventory rather than landing it on the retail shelf? Or how much each carton is costing you to deliver so you can work out what your precise CLOGS are?You quite possibly haven’t

#105 Your Sales Script for a ‘No, Yes, or Maybe’ Response

Apr 17 2024 54 mins

What should your sales script be when you get a ‘no, yes, or maybe’ response from a buyer? In this episode I speak with sales superstar, Mia Van Tubbergh from Elm Professional, and she tells you. For each reply, Mia says, there’s a response that you can have prepared, even if you’re not sure what they’re going to say, because sales is a predictable cycle. A Foodpreneur ju

#104 Perfect Product Marketing: Knowing What Your Customers Want You to Say.

Apr 10 2024 52 mins

Getting product off the shelf and into more consumers’ baskets requires knowledge of what your consumer responds to, and what turns them off. Finding that out can be hard. In this episode I speak with Sally Breden, Managing Director of The VGood Company, a busy working mum with brand management and product development expertise who launched VGood pea-not spreads to bring to life

#103 Money Back In Your Pocket: Getting a Financial Return on Your R&D

Apr 03 2024 38 mins

Do you know you can get money back in your pocket for all your hard work crafting delicious new products, experimenting with exciting ingredients, or streamlining your production process? All those research and development (R&D) efforts could translate into government funding. It's like getting paid to create! In this episode of Foodpreneur with Chelsea Ford podcast, I chat wit

#102 First 90 days on the Supermarket Shelf: Your Product Promotional Plan

Mar 27 2024 19 mins

The first 90 days after your product lands on the supermarket shelf are crucial to your long-term ability to keep it there.Setting up your rate of sale to continually improve will avoid the risk of your product being delisted. One of the fundamentals of getting this right is by ensuring your first promotional plan doesn’t sit outside of what else you’re doing. In fact it should

#101 Why Supermarkets Are So Hard To Deal With

Mar 20 2024 70 mins

Many food and drink founders dream of landing their product on the shelves of the major supermarkets.But why do they make it so hard for Foodpreneurs to do so?In this episode of Foodpreneur with Chelsea Ford podcast, I chat with Allen Roberts, a former FMCG senior executive with food giants like Vegetable Oils which became Goodman Fielder, Cerebos the makers of Fountain Tomato Sauc

#100 How to Put More Money In Your Pocket, & Not Retailers or Distributors

Mar 13 2024 32 mins

You might be a small business but that doesn’t mean you have to spend more than you earn. There might be a constant list of activities on your ‘to do list’, all seemingly urgent to keep your business afloat, but what are the things that are the most important that will put more money in your pocket, and not more money in the pockets of retailers or distributors?In this 100th

#99: World Doughmination: How Kathryn Bricken Scaled Her Frozen Treats Globally

Mar 06 2024 66 mins

Many food and drink founders dream of taking their brand global. But where do you start, what does it take and what are the challenges that come with expanding into international markets?In this episode of Foodpreneur with Chelsea Ford podcast, I chat with Kathryn Bricken, founder of Doughlicious - the London Dough Company. Kathryn shares the secrets behind scaling her cookie dough