esm² - The Podcast for Experienced Social Media Marketers

Apr 05 2023 29 ep. 22 mins 3

esm² - The Podcast for Experienced Social Media Marketers artwork

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time! Hosted by Ausha. See ausha.co/privacy-policy for more information.

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B2B2C strategy on Social Media: Bringing Wellbeing to the Workplace - with Valerie Boldrin from Gympass

Apr 05 2023 26 mins

Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass. An absolute well of knowledge, Valerie tells all about Gympass' social media strategy and how they are able to connect and engage both with businesses and prospective consumers through

"You Know Everything You Need to Know!" - Bella Foxwell

Jun 08 2022 37 mins

Here it is: my interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back. Bella is a total guru when it comes to Instagram, from strategy building to quality Reels - and this episode is jam packed with juicy tips which you can (and should) apply to your own

Teaser: "You Know Everything You Need to Know!" - Bella Foxwell

Jun 07 2022 1 mins

Tomorrow I’ll be releasing a brand new episode of esm² - an interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back! Bella is also the human behind @thedoorsofldn, which I urge you to check out while awaiting tomorrow’s episode! You can also search f

"Selling Cars on Instagram" - Rob Van Loock from MyGuest

Apr 20 2022 49 mins

Ever wished you could shop for your new car on Instagram or Facebook? Well, the truth is you can! But not without the help of some expert marketing and a passion for the automotive industry, in the shape of MyGuest - the digital agency based in Brussels, specializing in automotive. These guys are real experts in their game! I had the opportunity to talk to Rob Van Loock, Sales

Tutorial: How to Make Money on TikTok

Feb 21 2022 16 mins

With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos. The simple answer is yes. Similar to other platforms like Instagram and YouTube, TikTok can be monetized. While TikTok doesn't have an established system for making money from your videos, there are sti

"Smarter, Stronger, Kinder Social Media" - Aaron Bisman from Sesame Street

Feb 21 2022 46 mins

In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development. Aaron is extremely articulate when it comes to the values and mission behind the global non-profit organisation that is Sesame Street. Walk away from this episode with some incredible inspiration on communicating efficiently and consideratel

9 Must-Have Instagram Stats

Feb 03 2022 6 mins

If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea! Find the infographic linked to this episode right here. In collaboration with Filter Maker 🤩Hosted by Ausha. See ausha.co/privacy-policy for more information.

"Using LinkedIn Like a Boss" - Stéphane Couleaud from Webmecanik

Jan 11 2022 30 mins

LinkedIn is just like an online CV - right? Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud, CEO of Webmecanik knows them all. A real LinkedIn growth hacker, Stéphane walks me through his personal uses for the platform, and shares his secret tips along the way! Think you know all there is to know about this 20 year-old platform? Don't speak too soon...!Hosted

"Trust at the Heart of Successful Influencer Marketing" - Joël Gaudeul from Hivency

Oct 28 2021 26 mins

Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the questions you'd probably have asked him yourself... I hope! If you're considering taking the plunge into the sea of social media influencers, listen

Tutorial: How to Get More Customer Testimonials on Instagram

Oct 06 2021 14 mins

No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from brands they trust. As a result, it’s no wonder that 87% of people check out customer testimonials when choosing a business. Customer testimonials c