Pearson Education Marketing Podcasts

Oct 18 2009 2.6k

Pearson Education Marketing Podcasts artwork

The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.

Subscribe on Podcast Addict

Introduction to the Principles of Marketing Podcasts

Sep 28 2008 2 mins

Paul introduces himself and explains the reasoning behind the podcasts and what the student will get out of them.

The European Marketing Environment

Sep 28 2008 11 mins

Paul considers the European Marketing Environment

Market Segmentation

Oct 05 2008 14 mins

Paul considers Marketing Segmentation

International Marketing

Oct 12 2008 10 mins

Paul considers International Marketing

Services and non-profit marketing

Oct 19 2008 14 mins

The textbook focuses on the characteristics of services and how companies to deliver addition value through service, therefore creating added value to the product, apply the extended marketing mix. This Podcast focuses very much on the way products and service are intertwined together using Jaguar as an example. The interviewees discuss how they add to the customer experience so th

Business-to-business Marketing

Oct 26 2008 12 mins

This is a Podcast with Bill Daring an experienced b2b marketer. He is very good at illustrating the importance of understanding the buying behaviour of the final consumer and thus demonstrating the relevance of derived demand operating at a practical level. Interestingly he suggests that in actual fact many of his customers know little about his own customers. He also demonstrates

Marketing information and research

Nov 02 2008 8 mins

This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. People tend to be aware of sources of secondary data but not how to use it and importantly the contribution it makes to primary data collection. The two practitioners interviewed are from both consumer and business marketing and illustrate how they gathered

E-marketing and new media

Nov 09 2008 12 mins

Another podcast with Bill Daring who works in the e-Marketing business. Bill provides an insight into how e-Marketing has evolved since he started his business in 1995. He explains how Web 2.0 is a step beyond the opriginal web (Web 1) and explores the potential it opens for marketers, particularly in terms of building relationships with customers. He also explains how his company

Marketing Dynamics

Nov 16 2008 12 mins

This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a resul

Retailers and Wholesalers

Nov 23 2008 20 mins

The theme of this Podcast is a discussion on how closely theory is to practice. The first part features an interview with Professor Andrew Newman for Salford Business School who is a Retail Guru. As well as discussing some of the key issues for retailers he also highlights how academics need to be concerned with producing research that can be understood and applied by the real worl