How to Sell Advice

I recently interviewed Reza Saeedi—a marketing strategist and former Director of Marketing at On Deck—about his transition from employee to marketing advisor to employee again with advising as a side venture. In this episode, we chatted about things like:How Reza got into marketing and eventually, as a mentor/advisor to entrepreneurs How he was able to get one fractional CMO an

So, you want to publish content to attract clients.Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?Good question. I get asked it a lot. In fact, someone in Mindshare asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.Here is a visual breakdown to look at

I recently had the privilege of interviewing Brad Hussey—a former web designer turned creator, educator, and community builder.In this episode, we talk about things like:How he made the leap from employee to full-time web designerHow he successfully sells web design courses on platforms like Udemy, Awwwards, Teachable, and other placesHow these courses lead to people hiring him f

The other week, I chatted with former software consultant turned CRM SaaS owner, Reuben Swartz about how to do sales in a way that doesn't feel like selling and instead sets up your relationships for success.In this episode, we chat about things like:Why traditional sales processes don't workHow he helps people win clients without being sales-yHow having a clear target market helps

Do you have a proprietary framework or methodology you can build an entire business around?I recently recorded a podcast with Billy Broas, a copywriter, advisor, and educator who has built a business around his proprietary messaging framework, The Five Lightbulbs. In this episode, Billy and I unpack the Five Lightbulbs and then go deep into how his business works, how he gets clien

I recently decided to rebrand the Mindshare franchise (can I call it that?).Listen in for all the details!—kw

Do you focus much on optimizing your website for search engines? Personally, I don’t really do much beyond the basic best practices. My strategy has been more focused on email, social media, and Golden Goose tactics to build awareness for what I do.But a part of me feels like I’m missing out—especially as I begin to sell knowledge products to a large potential audience.That�

A few weeks ago, I invited Mindshare member and long-time marketing consultant, Mark Evans, to talk shop with me about the business of marketing consulting and fractional CMO work.This was a really fun episode. We went deep into the nerdy nuances of fractional/interim CMO and advisory work.Some topics we explored include:Mark’s transition from reporter to marketing consultantHow

The other day, I replied to a Twitter friend's (@RodBurkert) open question:My question: What is the 'right next best thing' you should do to create the biggest leverage and productivity boost for your practice?I replied with the following:Taking the expertise in your head and putting it into writing/audio/video, then organizing it into a system or framework so others can learn from

It's easy to believe that as advisors, we get paid to have all the answers.We feel like to add value, we need to be able to tell people what to do.What if instead, our value came from things like:Asking good questionsHaving good tasteRunning ideas through your filtersPattern matching against your experienceCreating visions to considerClarifying ideas that aren't well-consideredBein