Standard Deviation Podcast

In this episode of the Standard Deviation Podcast, Simo and I are talking AGAIN, about GA4 consent mode. This feature, while technically impressive, brings constant challenges for all analysts, complicating our practices significantly. We also explore the critical implications of EU data consent regulations, emphasizing the risks involved in collecting data without explicit user co

We are back with episode 2 and we had Krista Seiden over! In the intro, our hosts will talk about education gaps in the digital analytics community, gaps that cause fear, misunderstandings, and hesitance when it comes to topics like the DMA, Privacy Sandbox, and whatever the hell is going on right now in our space. Luckily things take a more positive note with our amazing guests wh

We are back in the groove with Season 3 of Standard Deviation Podcast. In this episode, me and Simo are talking about the importance of building T-shaped skills, both as a marketer or someone fully in a technical role. We also share with you what are some topics you can expect in this season. Big shouts to Jason Packer and Josh Silverbauer for creating our new podcast intro, we lov

In this festive season finale of the Standard Deviation Podcast for 2023, we're talking with our special guest Charles Farina. We will dive into the unpredictable and messy world of digital analytics and marketing, reflecting on the year's significant shifts and exploring predictions for the future. We will also touch on things like GDPR compliance, the role of technical marketers,

In this episode, Myles Younger from U of Digital joins us to explore challenges and the future of ad tech. We discuss industry consolidation by major players like Google, Amazon, Facebook, and Meta, emphasizing the need for regulations to ensure fair competition. Privacy regulations, especially the phasing out of third-party cookies, raise concerns, leading to discussions about reg

We are back with episode 14 of this season. OMG, episode 14. 2023 went pretty fast! In this episode, we are doing a deep dive into Natural Language Processing in the intro, and we're discussing different use cases of NLP and how it can benefit experimentation and data activation programs. We also had Timo Dechau over and are talking about event tracking! Timo will review different

We are back with a new episode, and our guest was Khrystyna Grynko, Cloud Customer Engineer at Google. In this episode, we are talking about BigQuery, SQL, and CLOUD. As you already know, expect a spicy intro with the occasional nuggets of wisdom. Check out the episode notes for goodies! If you liked the episode, don't forget to subscribe!

Summer is over, so we are back in the lab. In this episode, we will reminisce over summer events like UA sunset, comparing data from UA to GA4 and A/B Testing tools, privacy, consent management, and more. As always, we hope you will enjoy unhinged nonsense with occasional nuggets of wisdom.

We are back with a new episode, and we are joined by Talia Wolf, one of the most influential experts in conversion optimization, who trained companies worldwide and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. In this episode, we are dropping truth bombs about experimentation while addressing the importance of understanding the emotions and feel

We are back with episode 10 of Standard Deviation Podcast, and our guest is Magda Baciu, Founder and CEO at Growth Savvy. We will go over the struggles and challenges of an agency founder when hiring for digital analyst roles, when mixing creative work with technical work, and how using biohacks can help improve your mental health and ability to deal with deadlines and chaos. Also,