Brand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

Mar 18 2024

BrandTips™ It is a show about growing your business. About helping you become a smarter marketer. About helping you build the brand management skill so you can get exceptional results. BrandTips™ is a podcast from Brand Igniter® Inc. hosted by Peter Rodriguez. Peter is the CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in helping brands and business find new growth throuh marketing training, mentoring and brand strategy. Brand Igniter® Inc. works with clients in Canada and across 4 continents. The content is based on Peter's opinion and insight as an expert marketer. He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally. He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.

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Successful execution comes from a good system

Apr 24 2022 21 mins

In this episode Peter Rodriguez interviews Saquib Vali, co-founder of Beyond Frontiers and Sightline. Saquib is an executive who has held senior leaderhip roles in tier-one companies like Duracell and Procter and Gamble. His leadership has pioneered the expansion of big brands and businesses in North America, Europe and Asia. Peter and Saquib discuss the importance of flawless exec

Destination Marketing

May 26 2022 18 mins

Mike Farrell President of Farrell Insight and Peter Rodriguez discuss destination marketing and how it can determine the future of a community.

Elections Marketing

May 30 2022 8 mins

Peter Rodriguez, CMO Brand Igniter® Inc. and Mike Farrell President of Farrell Insight, discuss insights and points of view about the importance of elections marketing.

My Reaction To Three Marketing News This Week

Jun 24 2022 15 mins

Peter Rodriguez reacts to three marketing news this week: The growth of TikTok as a media channel, the split of Kellogg to focus on snacking and the Cannes awards.

Data Rich But Insight Poor? - Ask "Why?", Not Only "What?"

Sep 08 2022 35 mins

Peter Rodriguez and Mike Farrell discuss why many organizations are data rich but insight poor. They talk about the importance of overcoming the superficial approach to research in order to get to real insight that can drive consumer-centric strategy.

Building Your Personal Brand In The Age Of Social Media

Sep 19 2022 49 mins

A personal professional brand is an asset in the age of social media. In this episode, Peter Rodriguez shares a strategic framework to build a professional brand in a keynote at Humber College Your circle of influence is determined by who knows you and what they think of you when your name comes to mind.. When people understand your brand benefit, they can remember and repeat it to

Celebrity endorsement in advertising

Nov 14 2022 31 mins

In this episode, Peter Rodriguez and Mike Farrell talk about the value of celebrity endorsements and examples of brands that have been recognized with important industry awards for their creativity in building and growing businesses.

Is the metaverse the next big thing in marketing? or just one more distraction?

Jan 13 2023 37 mins

Is the metaverse the next big thing in marketing? or is it just one more distraction? What can it add to the marketer's tool box? Peter Rodriguez and Mike Farrell share their thoughts on the possiibilities of this resource.

Customers pay for brand benefits, not product attributes.

Jan 14 2023 19 mins

Peter Rodriguez discusses the importance of giving customers the benefits they want so you can expand your business. He discusses why product attributes are not enough to differentiate a brand and expand a business. Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins. Creating brand benefits and then delivering

If you want a strong brand after the recession, invest in your brand during the recession

Jan 15 2023 17 mins

If you want a strong brand after the recession you have to invest in your brand during the recession. Peter Rodriguez discusses the implications of cutting brand investment in recession times. Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set. Recovering after the recession can be more costly for