100 Product Strategies

May 24 2024

100 Product Strategies Podcast artwork

100 Product Strategies features conversations with product leaders sharing their real-life experiences creating and executing product strategy. The host Nacho Bassino digs for practices and examples in very different company sizes, company cultures, regulation challenges, structure challenges, monetization challenges, and more diverse contexts. By understanding how others solved a challenge, hearing details about how they faced a difficult situation, we will gain tools that -with the proper adaptations- we would be able to apply in our daily work.

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#48: Strategy for Future Product Positioning with April Dunford

May 24 2024 52 mins

Your product vision is a position you aspire to have in the future: be the best solution for a problem a set of customers care about. That should drive your strategy. And I had the fortune of discussing positioning in detail with April, the biggest guru. We started in a very controversial way: you should not base your strategy on your positioning! Wait, what? Positioning is an ex

#47: The role of Strategy in the Decision Stack with Martin Eriksson

May 09 2024 45 mins

Strategy and its role in connecting vision to execution is one of those n-dimensional problems that is hard to think about, let alone describe in a chart. Fortunately, Martin Eriksson, the author of the decision stack, did just that. In his work, he describes a mental framework for navigating this challenging space and how you can think about connecting the decisions and artifact

#46: Tactics for Aligning your Strategy and Roadmap

Apr 18 2024 59 mins

Alignment is one of the hardest challenges of strategy. Conflictive goals, every department fighting for their priority, opposed world views and interpretations of how the future will unfold… Luckily, Bruce McCarthy is an expert on the topic, and in this episode, he shares many tactics and tips on how to surface these conversations, use the right artifacts, and create alignment.

#45: Connecting the Problem Space and Your Product Strategy - with Dan Olsen

Apr 03 2024 49 mins

We all know Strategy is complex, cumbersome, and foggy. We strive to navigate and make strategic decisions in this environment, which usually leads to opinionated battles and stakeholder misalignment since we can all interpret the signals in different ways. Remarkably, Dan Olsen, my guest in this episode, created simple tools and one-pagers that help you crystalize your thinking, f

#44: The Hardest Challenges of Product Strategy with Marty Cagan

Mar 28 2024 54 mins

Ready for some strategic wisdom? In this episode, I had the honor of delving into the depths of product strategy with Marty Cagan, a true luminary in the field. I asked the hardest questions and tried to explore topics beyond what you would normally find in Marty’s writing. From the pitfalls of neglecting strategy to the necessity of ongoing adaptation, Marty's insights are a

#43: Creating a Learning and Iteration Culture Connecting Lean Strategy and OKRs with Jeff Gothelf

Mar 13 2024 45 mins

There are infinite ways to define strategy. Most involve finding a critical challenge and defining the big strokes of how to solve it. This can be an intimidating task to any leader! Furthermore, if we spend the high effort involved in putting it together, and communicating it as our brilliant strategy for the next 12 months, chances are that the organization will not be super r

#42: Actionable Tactics to Navigate the 'Messy Middle' of Strategy with John Cutler

Mar 06 2024 54 mins

Strategy is messy. It’s happening simoulteaneously at different levels, with different lenses, different time horizons, among many other stakes at play. My guest in this episode, John Cutler, has a remarkable ability to bridge the world of theories with what we actually face down the road when executing. Together, we unravel the intricacies of the 'messy middle,' that c

#41: Connecting Discovery and Strategy: Insights and Tactics with Teresa Torres

Feb 28 2024 50 mins

We often talk about strategy diagnosis and insights as if they were something we go through in isolation when defining the direction of our product. However, those insights come (or should come) from our discovery efforts. Unfortunately, this connection is often missing, and to be fair, it can be pretty messy. That’s why I had a wonderful conversation with Teresa Torres, one of

#40: Art and Science of Strategy in Large Corporations with Phil Hornby

Feb 14 2024 48 mins

While strategy is always difficult, large corporations add complexities into the mix: dependencies, politics, complex budgeting processes, and more. In this episode, I spoke with Phil Hornby, a Product Coach with vast experience in different contexts, and we discussed his experience with the product strategy for a business unit within Continental, a large German automotive company

#39: Product Monetization Strategies with Megan Hughes

Jan 31 2024 53 mins

Few elements wield as much influence over a company's fate as the art and science of monetization. And I know from personal experience that this is a hard-to-master topic for product people. Consider the multiple complex questions that may arise: do we go for a subscription or pay-as-you-go model? How many tiers of subscriptions? What’s the right price? Do we include ads? How