Level Up Your Brand

We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety. We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding. FTA have a mission to enhance people

In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. SEO should be a key component of any brand's website/marketing strategy and rec

Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about:AccountabilityMy brand goals for the yearWhy brand goals need to be broken down into tasksSetting stretch goals and deadlines to help you achieve them.

An explanation of the importance of brand audits. In this episode, I describe how audits can be used to:Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas: External brandingInternal brandingCustomer experience The ultimate goal is to ensure businesses are he

In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes:A Christmas day wrap-upA thought provoking question raised by Kevin FinnWhere the identity of a brand comes fromAnd highlights that to build a brand, it must be worked on daily

In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover:How every person working in a brand becomes an extension of its personaThe connection between a brand and its employees. And give you a practical tool to create a charismatic brand personality. We also the mi

Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby.I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help.You can reach me on:LinkedIn Email – martin @ snapper . studioOr through the Snapper Studio website

In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model. He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise

Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. However, he also emphasises that while AI

We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to. This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various asp