The Member Engagement Show

May 06 2024 4
The Member Engagement Show Podcast artwork

The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations. Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization. Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.

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Learning from 10+ Years of Community with Diana Mertz

May 06 2024 38 mins  
Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Association. Diana has over 15 years' experience in association management, primarily on the membership side. Topics covered include: Building and maintaining special interest groups in communities. Nurturing volunteers as leaders. Tips for co

Email Tips and Benchmarks with Amber Worthen

Apr 16 2024 47 mins  
In this episode, we talk with Amber Worthen, CEO of Email Maven, which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores: How to accomplish a lot with a small

Careers + Community = Member Engagement, Revenue, and More with Sarah Spinosa

Mar 29 2024 31 mins  
In this episode, we talk to Higher Logic’s Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist members in their career growth, sustain industries, and increase the value of your association community; all part of effective association management. Topics include: Job Boards reinforce your association as the “professional home

The Power of Automation for Associations with Devin Timbrook

Mar 13 2024 34 mins  
Our guest on this episode of The Member Engagement Show is Higher Logic's Sales Enablement Manager Devin Timbrook, who has 7 years’ experience working with associations and nonprofits. Devin specializes in scalable ways to engage members, and in this episode she focuses on how associations can use automation to save time and create personalized member experiences. Kelly and Devin

"One Person Can Make a Difference" for Digital Transformation with Kunal Johar

Mar 04 2024 32 mins  
In this episode of The Member Engagement Show, Kelly talks with Kunal Johar, Co-founder and Chief Technology Officer of OpenWater by ASI. Kunal shares how anyone can help their organization digitally transform. He also walks through the transformative impacts of using the latest addition to the Higher Logic Thrive suite: Higher Logic Thrive Submissions and Review. The result of a p

Association Mentoring and Volunteering with Emily Stamm

Feb 21 2024 42 mins  
On this episode of The Member Engagement Show, Kelly talks with Higher Logic’s Sr. Sales Engineer Emily Stamm about association volunteer and mentorship programs. The episode covers: How mentorship programs benefit both seasoned experts and younger members. Why you should establish volunteer programs in your association. What makes for great volunteer opportunities. How to spot a

Community and Website Design for Associations with Martha Jack

Feb 06 2024 43 mins  
Our guest on today’s episode is Higher Logic’s own Martha Jack. Martha is the Senior Director of Design Services, where she leads the Design Services team in helping customers build communities uniquely tailored to association needs. Martha has worked with countless clients to create community and website experiences that foster member engagement and support the objectives of a

Association Careers and Trends with Shaine Anderson

Jan 16 2024 53 mins  
Kelly's guest on this episode of The Member Engagement Show is Shaine Anderson, Executive Vice President and COO of the commercial real estate development association, NAIOP. Shaine has also held roles at the National Association of Landscape Professionals, the US Indoor Soccer Association, and the American Composites Manufacturers Association. Over the years, Shaine has just about

Affinity Programs with Lucas McCann

Dec 06 2023 41 mins  
Our guest on this episode of The Member Engagement Show is Lucas McCann, President/CEO of Core Affinity. Lucas is also President and owner of the Big Red M and the host of the 6 Degrees of Associations podcast. He's worked with over 1000 associations to develop successful programs, optimize marketing, increase revenue, and cultivate industry partnerships. Kelly chats with Lucas abo

Non-Dues Revenue Trends and Tactics with Teri Carden

Nov 07 2023 34 mins  
In this episode, Higher Logic’s Kelly Whelan talks with Teri Carden, creator of Non Dues-A-Palooza, an organization that brings together industry thought leaders and curious association professionals to explore new and innovative ways to generate and implement non-dues revenue for associations. Give the episode a listen and you’ll learn: Why NDR so important and impactful for a