smj: school marketing journal

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is it possible for your school to stand out in a sea of sameness? This episode, Brad and Scully discuss the idea that to be effective with any content marketing strategy, you have to develop a distinctive – as opposed to distinct – point of view for the story you’re telling or the value you are delivering at

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode Brad and Scully discuss the case for school magazines and why it is important not to dismiss the idea of print publications. We discuss how the long form content of Prospectus’ and other school publications work differently from the ‘bite-sized’ content that is so often associated with digital co

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the final part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss how to execute and align all the brand initiatives to form your school's public presence and form one strong, cohesive brand strategy. We investigate how to streamline your messaging and narrow down your market

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode we pick up where we left off from Episode 164, as we discuss navigating issue management. We walk you through a flowchart about issue management and the types of decisions you will be faced with. As we explore a number of fictitious case studies, we assess the four key questions that every school H

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the third part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss the idea of EDGE; Expressing Differentiation and Generating Engagement. Discover how EDGE can distinguish your message and intrigue prospective families about your offering. We'll cover how you can use message a

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe The way that a school Head responds to issues can have a significant impact on the school’s reputation, trust and most importantly, the wellbeing of their students and staff. This episode, Brad and Scully discuss how the key lies not just in appropriately reacting to issues, but proactively managing situations w

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In the second part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss some of the things successful schools are doing to uncover valuable data and how to identify the sources of this data. We analyse the different groups relevant to schools and dive into how each demographic can

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Deepfakes are where Artificial Intelligence is used to create or alter video and audio recordings with remarkable realism. In this episode, Brad and Scully discuss the rise of deepfakes and how, for schools, the advent of deepfake technology brings a host of communication, reputation and safety concerns with a range

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe This episode, Brad is joined by Maria Kadison, President and CEO of EdwardsCo, a branding, marketing, strategy and design agency for independent schools across the United States. In the first episode of a special four-part series, they discuss how school marketers can deeply understand their school’s mission and

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Looking into the future, Brad and Scully discuss the ‘Martec Revolution’ and the implications and challenges that schools will face adapting to rapid technological changes. They provide an action plan for school Heads to implement to ensure their schools are embracing change, aligning technology with their over