The Marketer's Most Valuable Perspective

It’s the final ep of MVP and Mike Drysdale is joined by the one and only Meg Coffey, Founder of State of Social (kind of the reason we’re all here) and MD of marketing consultancy Coffey & Tea. When you spend time with Meg—at her iconic SoS event or just for this time we have together on the blue velvet chair—you will immediately feel her unrelenting ambition. Meg’s p

This week on MVP, David Ray, Reddit’s Country Manager for Australia, sits down with Dear Storyteller GM Mike Drysdale to dive deeper into the topics he covered at State of Social. The two discuss the way Reddit differs from the battleground of other social platforms, admiring how it harnesses the power of community to create positive social media spaces.

In this week’s episode of MVP, Andrés López-Varela, General Manager of Storyation, meets up with Dear Storyteller GM Mike Drysdale to dive deeper into the controversial ‘quantity over quality’ concept he championed in his State of Social workshop. Andrés explains how quality can no longer be at the expense of quantity, suggesting that content will simply get drowned out if

In this week’s episode of MVP, Aussie actor and director Myles Pollard joins Dear Storyteller GM Mike Drysdale for an exploration into the ideas he shared at State of Social.

In this episode of MVP, Susannah George, founder and CEO of Urban List, joins Dear Storyteller GM Mike Drysdale to discuss the key takeaways from her speech at State of Social. Susannah shares the strategies she uses to build a strong, passionate team and explains how her decentralised workforce retains a collaborative and supportive culture.

This episode of MVP spotlights a decidedly different perspective on marketing, with Dr. Holly Ludeman of the Livestock Collective joining Dear Storyteller GM Mike Drysdale for a chat after her speech at State of Social. They discuss the way Holly used authentic storytelling to give the agricultural industry a voice and go over the challenges she faced both within the industry and f

In this episode of MVP, Managing Director of Nextdoor Australia, Jennie Sager, joins Dear Storyteller GM Mike Drysdale backstage at State of Social for a closer look at building communities and real-life connections.

Lead Thinker and CEO of Thinkerbell, Adam Ferrier, takes to the blue velvet lounges with Dear Storyteller GM Mike Drysdale to delve deeper into the fascinating perspectives he shared within his State of Social keynote speech. The two industry rebels delve into the power of a less-is-more philosophy, exploring everything from Elon Musk and Weetbix to the beauty of imperfection.

Marketers notice things for a living; but in this ever-changing and updating environment, with new technologies, platforms, and trends popping up every single day, which vantage point will yield the best perspective?