The LinkedIn™ Branding Show

May 08 2024 8
The LinkedIn™ Branding Show Podcast artwork

The LinkedIn™ Branding Show podcast empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Buy The LinkedIn™ Branding Book at MichelleSquared.com

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down

May 08 2024 17 mins  
IN THIS EPISODE: Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. Plus, we share the ONE tool we us

LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them

May 01 2024 17 mins  
IN THIS EPISODE: LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growt

Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn

Apr 24 2024 16 mins  
IN THIS EPISODE: We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get on the platform with you, your e

The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series

Apr 17 2024 14 mins  
IN THIS EPISODE: This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?" From two LinkedIn expert perspectives, we answer this with the Power of

How to Boost Your LinkedIn Presence and Get Visible Without Posting

Apr 10 2024 14 mins  
IN THIS EPISODE: In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going. BUY YOUR COPY: Our book, The LinkedIn Brand

Give Your LinkedIn Profile a Refresh: Top Places to Update to Stay Top of Mind

Apr 03 2024 15 mins  
IN THIS EPISODE: Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Gro

How to Grow Your LinkedIn Brand In the Next 90 Days: Our 100th Podcast Celebration

Mar 28 2024 33 mins  
IN THIS EPISODE: Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2. #MichelleSquared has you covered! As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on LinkedIn. We'll share tips from our bo

The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR

Mar 21 2024 13 mins  
IN THIS EPISODE: Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: Our book, The LinkedIn Branding Bo

How Much Time Should You REALLY Invest on LinkedIn? Easy Tips to Balance Your Time and Growth

Mar 13 2024 13 mins  
IN THIS EPISODE: You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share your best practices, time management tips, tools, and our best strategy we share with our clients and workshop attendees. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand

How to Differentiate Yourself, Avoid the Comparison Trap and Confidently Own Your Lane on LinkedIn

Mar 06 2024 14 mins  
IN THIS EPISODE: Comparing yourself to others in your space is one of the fastest ways to blend in and feel off track. We dive deep into the traps of comparing yourself to others, how to differentiate yourself, and how to start a "narrow lane" positioning yourself on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal an