Health Comm Central

Apr 17 2024 1
Health Comm Central Podcast artwork

Real results to improve health outcomes and health equity begin with behavioral science. Public health communication strategist Karen Hilyard, Ph.D. will help you unpack behavior change theories & frameworks and apply them in practical ways to build a kick-ass health communication toolkit. Create more effective, engaging, evidence-based messages & campaigns to transform not only individual behaviors, but the policies and systems that impact social determinants of health.

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COVID, Trust, and Health Disparities: Interview with Sandra Crouse Quinn, Ph.D. (Part 2) | Ep #48

Apr 17 2024 14 mins  
In Part Two of my conversation with Sandra Crouse Quinn, we talk about COVID and trust, plus future challenges when it comes to increasing health equity. Dr. Quinn and her colleague Stephen Thomas were two of the first researchers to shine a light on the impact the Tuskegee syphilis experiment had on trust in the African-American community — and by extension, on other communities

Tuskegee’s Impact on Trust: Interview with Sandra Crouse Quinn, Ph.D. (Part 1) | Ep #47

Apr 03 2024 28 mins  
For most people in public health today, the role that trust — or more accurately, distrust — often plays in racial health disparities may seem obvious. When both lived experience and research confirm that implicit and intentional bias in the system have resulted in real harm, it’s a rational response to be wary or distrustful. However, for years after the Tuskegee experiment,

Applying Adult Learning Theory to Health Promotion | Ep #46

Mar 06 2024 21 mins  
While effective teachers and professors consider adult learning theory one of the go-to frameworks for curriculum development, you may not realize how useful it can be, and how well-researched it is, in the world of health promotion and health communication. This episode takes a look at six of the basic principles of adult learning theory that every health communicator needs to con

Positive Deviance: A Strengths-Based Approach to Improving Health Outcomes | Ep #45

Feb 22 2024 32 mins  
So often when we consider health disparities in a population, we focus on what is wrong or deficient — the barriers to good health. But what if instead we gathered wisdom from people and communities who are exceptions to the rule, then tried to replicate the conditions that enable them to be successful? This is what the “positive deviance” framework does: it reframes our thin

4 More Media Relations Essentials | Ep #44

Jan 31 2024 22 mins  
Wrapping up our series on media, today we look at four more media relations essentials that can help you earn media coverage: Op-eds, letters to the editor; becoming a go-to resource for journalists; and convening an editorial board meeting. Along with the earlier parts of our series on media, these are tools you probably didn’t learn about in your MPH program or even a general h

Earning a Coveted Media Interview with Wendy Guarisco | Ep #43

Jan 17 2024 26 mins  
Every day, television and radio shows across the country have thousands of interview slots to fill during live programming and they are hungry for people who can fill those slots. If you’re not taking advantage of these guest interviews as a chance to get your message out, you’re missing an excellent source of earned media coverage.In the third episode of our series on what you

The “Swiss Army Knife” of Your Health Comm Toolkit | Ep #42

Jan 03 2024 24 mins  
This is the second in our short series unlocking the secrets of media relations and earning media coverage. Today’s episode is all about the timeless power of the press release. Is it old school? Absolutely. Is it still effective? Without a doubt. . If you are not regularly creating and sending out press releases, you may be missing a huge opportunity to capture earned media. We�

The PESO Framework | Ep #41

Dec 20 2023 17 mins  
The value of the PESO for your health communication work may be far greater than you think… if you’re talking about the PESO Model created by public relations professional by Gini Dietrich. In this episode, we unpack the four types of media in the acronym PESO—paid, earned, shared, and owned—and the role each one plays in an effective communication strategy. We’ll also ta

What an Old Guy in a Toga Can Teach Us about Communication | Ep #40

Dec 06 2023 17 mins  
What can we learn from an old guy in a toga about communication? Centuries worth of what makes an effective message, it turns out — if that old guy is Aristotle. This episode unpacks the three appeals that the Greek philosopher Aristotle identified in 330 BCE as the three fundamental elements of persuasive communication: ethos, pathos, and logos – AKA credibility, emotion, and

Key Informant Interviews in Health Comm Research | Ep #39

Nov 22 2023 26 mins  
Key informant interviews (often called KIIs and also known as in-depth interviews or IDIs) can provide insights about your audiences, your messages, and your campaigns. KIIs can be one of the easiest and lowest-cost types of data-gathering available. Although working with an experienced researcher and facilitator is best if it’s possible, research interviews can truly be done by