Content Bounce House

Aug 25 2023 1
Content Bounce House Podcast artwork

You aren’t alone: Other content marketers are probably struggling with the same stuff you are. Join us for group therapy in the Bounce House. The Content Bounce House is for anyone and everyone who leads a content team, even a team of one. (And since the walls are fully inflatable, it’s safe to bang your head against them.)

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Mark Rogers, Director of Content Marketing at Freshpaint

Aug 25 2023 29 mins  
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."

Cari O'Brien, Founder at Custom Content Solutions

Jul 31 2023 27 mins  
"I have a visceral reaction to people who say, AI won't take your job. It's people who know how to use AI that will take your job. AI is absolutely tearing apart the content world right now. I don't think it will stay this way forever. I think that it will bounce back."

Caitlin Burns is Back!, Content Lead at Dovetail

May 04 2023 28 mins  
"Preserve your time for what you can do that ChatGPT can't. Strategy, creative thinking, internal cross-collaboration, education…and if you can use ChatGPT to have even more output and be even more productive, it’s only going to help you and help the company."

Alli Tunell, Senior Growth Marketing Manager at Teal

Apr 06 2023 39 mins  
“I think once you test [AI] out and see it for yourself and see how much faster it makes you and see that you're not being replaced, you’re just being enhanced, you feel really good about it.”

Jess Cook, Head of Content at LASSO

Mar 23 2023 32 mins  
"Sometimes in B2C you get to be a little more clever than clear, and I think that's flipped in B2B, but I don't think that has to mean boring."

Meisha Bochicchio, Senior Content Marketing Manager at Goldcast

Mar 09 2023 33 mins  
"You have to have a point of view, an opinion, something original to say. It can't just be ten things you need to know about webinars. That won't cut it. Give me something useful in value, and give it to me quickly. "

Ronnie Higgins, Director of Content at OpenPhone

Feb 23 2023 34 mins  
"That is what brand is, it’s every interaction. It says something about you. And if your content is saying the same thing that everyone else's is saying, then you don't have a brand, you just have content. It's just noise."

Eric Doty, Content Lead at Dock

Feb 13 2023 40 mins  
“Take what your interests are or the sort of marketing things you're used to in your hobbies, whether that's YouTube streams or TikToks, and then bring that into your own personal brand. What are you uniquely able to do that other people aren't doing? Do that.”

Suzanne Whitney, Director of Marketing & Communications for Boys & Girls Clubs of Metro Denver

Jan 26 2023 35 mins  
"In terms of making your team feel like they're not being micromanaged and like I'm not gonna nitpick them, a lot of it comes back to trust, and I like hiring people who are smart and thoughtful and that I trust. And trust doesn't happen in a day, but if you hire somebody who you think is smart and capable, then treat them that way."

Samantha Lefave, Content Marketing Manager at Evolve

Dec 20 2022 35 mins  
“Just because something has thousands upon thousands of searches a month doesn't necessarily mean that's the best thing for you to go after. That content topic that gets 15, 20 searches a month might be the better play because you know that that intent is really in-tune with what you serve up as a company, and you might convert all of those.”