MindSet

May 20 2024 3

MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!

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Scent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96

May 20 2024 31 mins

On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria. In our conversation, Andrew shares insights from his diverse career journ

Sensory Revelations: Navigating Consumer Experiences with Sensory Journey Mapping #95

May 06 2024 31 mins

In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a treasure trove of insights into consumer experiences with products. Sensory Journey Mapping has taken the industry by storm, capturing

Episode 94: Unlocking the Power of 'Phygital': Sensory Connections in Digital Branding

Apr 22 2024 28 mins

Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consumer connections. Tune in

Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93

Apr 08 2024 31 mins

Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leveraging contemporary taste and smell neuroscience to create Better Food through clean label plant-based ingredients. Join us as we

Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92

Mar 25 2024 31 mins

Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, stra

Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91

Mar 11 2024 31 mins

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavior

Unraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90

Feb 26 2024 47 mins

Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson. In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance on consumer behavior. With a back

MindSet

By HCD Research