The Marketing Perspective

This episode addresses marketing Health Insurance, yet it is so much more. James' guest today is Rhiannon Hiter of Team Hiter... a US Healthcare office that has built a successful business within a challenging industry. This is a fun episode as James sticks his neck out by laying the groundwork for what this company COULD have done to successfully market themselves... and then

today we're discussing an important part of the branding process and that's trademark law. More businesses than not ignore this legal component & reap the consequences when the subject arises. James special guest today is Taylor Davidson of Cobb Law & her area of concentration is trademark law. Check it out! If you have marketing questions for James, contact him

Fun episode where James brings on founders of Connect Nashville. Listen in as they discuss all things networking including choosing a venue that fits you, principles of networking, do's & don'ts and much more. This week, James' special guests are Josh Minton & Tony Bostic, co-founders of Connect Nashville. If you have marketing questions for James, contact hi

Today we are discussing non profits.This is one of the most challenging business categories, when it comes to marketing them, yet it doesn't have to be. From fundraising & HR to the internal culture & the cause of a non profit, these factors are discussed on this episode as James brings a shining non profit example; Hope Clinic for Women & its' CEO, Kailey Cor

This episode touches upon internal culture in a business from a very different perspective... Faith. It also addresses empowering a business owner preparing him/her to lead successfully. James invites Eric Dunavant to the show who has a unique perspective on "ROI" for a business owner while James addresses the internal culture from a marketing perspective. If you have ma

James invites his wife, Laura Danella, who is CMO of Media Vision Advertising on the show to discuss content marketing. They dive in deep discussing many ways content is utilized for a brand as well as pros & cons of what businesses are doing with content today. This is a great episode to learn about the many ways to use your content in your marketing efforts today. If you have

On this episode, James speaks with Alison Griffin of Media Vision Advertising as she is their creative director... and they speak about all things branding from a visual perspective. there are rules & guidelines that Alison shares and they also use examples of several brands. This is a great episode to listen to if you're questioning your own brand visuals. Hope you can tu

We dig deep this week into many factors that play into a business's internal culture. Join us as James Danella speaks with Rich Kurkowski of EOS as they discuss business systems, processes & the human component of building a strong internal culture. James also shares a few stories of businesses doing it well... and those that do not. There's some real eye opening poin

This episode is about All things Chamber of commerce.Our guest today is Melanie Minter of the Lebanon Wilson County Chamber and we’re talking about what makes a chamber succeed?... What’s the secret sauce? What it’s like being the president of a chamber today navigating through all the issues happening in the world…What’s the secret to their success & What’s differe

On the inaugural episode of The Marketing Perspective host, James Danella, CEO of Media Vision Advertising shares an overview of what's to come in future episodes. You'll also hear 2 quick stories about building Brand Equity. This episode will be shorter than most as it's a teaser of what's to come! If you have marketing questions for James, contact him at: jam