The Marketing Perspective

Today we hear from a fractional CFO & learn about the importance of proper financing for a business. From understanding your profit to planning for expansions... James & Craig go deep into this topic as it occurs more often than you may think.

James invites on Jason Johnson, Director of Tourism in Wilson County Tennessee, where they discuss the importance of tourism even in a local market and the impact it can have positively or negatively on area businesses. They also address the marketing component (of course) for what tourism can organically do for the market it serves. If you never understood the place tourism has lo

When it comes to event marketing... it’s in the details. James brings on Gayle Hellemn of the Farm Bureau Expo Center. Gayle is a consummate professional and lends us her expertise in event planning. This episode is a deep dive into the many nuances of event planning from numerous perspectives. Even though James and Gayle go ”off the rails” a bit, it’s a humorous and educat

On Business Coaching...so many factors go into running a successful business. Tune in to listen as James & his guest, Doug Eberhart, discuss what effective business coaching can look like & what problems could be solved. Many business owners just want to do what they are great at but there are so many other variables that go into running a business that bringing on industry profess

This episode is about All things Chamber of commerce. Our guest today is Melanie Minter of the Lebanon Wilson County Chamber and we’re talking about what makes a chamber succeed?... What’s the secret sauce? What it’s like being the president of a chamber today navigating through all the issues happening in the world… What’s the secret to their success & What’s diffe

On HR & Payroll... We speak about improving internal culture of a business often & HR & Payroll are no exception. Today's show covers many nuances of HR & payroll do's/don'ts as Angela Acres of Dominion Payroll & James Danella discuss this in depth. Terrific episode to learn from... be sure to tune in!

On Networking - EXCITING EPISODE as James interviews the person dubbed as the ”Father of Networking”... The founder of BNI, Dr Ivan Misner! Clearly this episode will be on all things networking... from productive 1-2-1’s to giving presentations... building real relationships vs selling yourself... the power of listening... how to make the most of large events... and so much m

On HR & Payroll... We speak about improving internal culture of a business often & HR & Payroll are no exception. Today's show covers many nuances of HR & payroll do's/don'ts as Angela Acres of Dominion Payroll & James Danella discuss this in depth. Terrific episode to learn from... be sure to tune in!If you have marketing questions for James, contact him at: ja

On video... the importance of video in EVERYONE’S marketing cannot be stated enough. Today’s episode speaks life into the production side of video as well as the marketing side. There are so many ways to utilize video content today, so be sure to tune in to learn from these industry professionals.

On state of social media… this is an ever evolving marketing tool that requires whomever is at the helm to be diligent in keeping ahead of all the major social platforms, trends, and desired goals. Listen in as James interviews Media Vision’s own digital strategist as they discuss how to best utilize social media for your marketing efforts… they touch on strategies, content f