Multifamily Mix with Barbara Savona

May 27 2024 2

Multifamily Mix with Barbara Savona Podcast artwork

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode.Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry.This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

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June Resident Event Ideas: Kick Summer Off With These Cool Community Ideas

May 27 2024 21 mins

Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool parties to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday! 00:00 Welcome to the Multifamily Mix! 00:35 Behind the Scenes with Sprout Marketing

Navigating Lease-Up Stalls: Strategies for Multifamily Momentum with Janet Rosseth

May 13 2024 21 mins

In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-CFO lulls. She emphasizes the importance of creativity,

Cultivating Successful Lease-Up Strategies: Lessons from Student Housing with Brandon Willis

May 06 2024 38 mins

Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the imp

Elevate Your Events: 17 Proven Strategies to Boost Resident Event Attendance

Apr 30 2024 12 mins

Barbara and Marci talk about 17 proven strategies to get you higher resident attendance at your next resident event. From how you invite residents, send out reminders and create anticipation, to even including them in your event planning, we give you all the secrets to crafting an apartment community where residents get excited about the community events. Whether you tackle all 17

May Resident Event Ideas: Building Community & Increasing Attendance

Apr 22 2024 35 mins

Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more! To see t

How to Manage Multiple Lease Ups with Kindle Baumgarten

Apr 15 2024 19 mins

Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent. Kindle shares how she juggles responsibilities, maintaining focus on

Early Starts, Strong Finishes: Accelerating Your Lease-Up Timeline with Chris Arnold

Apr 08 2024 23 mins

This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI. The conversation covers the lease-up timeline, from ini

Multifamily Social Media Summit Recap: Vlog Edition with Barbara & Marci

Apr 01 2024 21 mins

I’ve just returned from an incredible trip that was equal parts adventure and learning – the Multifamily Social Media Summit in Napa, California presented by Esteem Media. Imagine the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa. Since we couldn’t pack you in our suitcases, we decided the next best thing was to bring the experience to you t

April Resident Events: Your Insider’s Guide from the Social Media Summit

Mar 25 2024 19 mins

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week are are mixing things up extra and coming to you from a social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events! So for

The Multifamily Mentor Matchmaking Group: Connecting Paths, Building Careers, and Creating Friendships

Mar 11 2024 33 mins

In the fast-paced world of multifamily housing, where effective property management and innovative marketing strategies are key, the role of mentorship cannot be overstated. The Multifamily Mentor Matchmaking Group stands at the forefront of this movement, driven by the visionary leadership of Tara, a seasoned professional with a passion for connecting industry veterans and newcome