2. Learn how to create & channel demand for your business by NOT focusing on what you offer
Oct 21 2022
54 mins
Businesses have traditionally focused on communicating what they offer - products or services... This may lead to short-term wins, but sooner or later the lack of communication at a category level will occur which negatively impacts your sales pipeline.In this episode, we explore the 1st stage of demand: Create & Channel Demand.We walk you through examples of B2C and B2B busine