The Social Complex

Mar 19 2024

The Social Complex Podcast artwork

Welcome to the Social Complex Podcast! Hosted by Hillary Applegate, this podcast explores the good, the bad, and the complex impact that social media has on our world. From connections to criticisms, clout chasers and crazy stories, we’re diving into the variety of social experiences that make the space what it is. Subscribe to hear unique perspectives from brand managers, creators, influencers, moderators and memes. Hillary will also share her ongoing perspective as a social media marketer of 10 years with a keen interest in human psychology.Social media is so pervasive in our lives, whether you’re an active user of it or not. It impacts political change, pop culture, news and beyond. You’re living in the middle of one of the most interesting times in human history where we are more connected than ever virtually. What kind of impact is that going to have on the future?
The answer? It’s complex.
Read more about Social HQ here.
Produced by You Lucky Dog Productions.

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Ep 52 - Crisis Management In A Digitally Connected World with Melissa Agnes

Mar 19 2024 48 mins

When we think of crisis communications, we often envision the worst-case scenarios portrayed on the internet and in our news cycles. However, crises don't solely occur on digital platforms. While digital media can exacerbate them, the concept of crisis is rooted in a more scientific framework that determines what constitutes a crisis and how it can be resolved by the company or

Ep 51 - Navigating the New Frontier of Artificial Intelligence with Zachary Lipton

Mar 12 2024 85 mins

We've all seen the level of impact that technology has on the way that we live our lives, do business, and communicate with one another. One of those advancements in technology that has swept the news cycle is artificial intelligence. And if you're anything like me, it has blown your mind. It's truly transformative. And as a marketer, I have seen the impact that it is h

Ep 50 - E-Commerce, Social Media and How Companies Are Using Shopper Data with Kurt Elster

Mar 05 2024 44 mins

When's the last time that you bought something online? Was it something that you needed? Or something that you saw and you liked? Our ability to shop online has transformed drastically over the last two decades. Even the ads that we are targeted with today are vastly different than they were five years ago. And as a consumer, the way in which we shop and the access that we have

Ep 49 - Tapping Into Employee Advocacy with Brayden Cohen

Feb 27 2024 43 mins

In this episode, we discuss employee advocacy and its significance in social media marketing, an area that many companies overlook despite its potential to support growth. Employee networks are a valuable asset, acting as advocates and promoters who can enhance a brand's presence through their interactions and online networks.We're chatting with Brayden Cohen, who has exten

Ep 48 - Embracing Digital Consciousness To Form Better Social Media Habits with Log Off Movement Founder Emma Lembke

Aug 22 2023 54 mins

Social media is all around us, and it's all-consuming. Whether you have one platform, multiple platforms, a Finsta, or you're managing it for brands, it is everywhere. Have you ever felt so inclined to take a step back or feel like you're in need of a little bit of detox? Taking time away from social media usage has become increasingly popular over the last few years, a

Ep 47 - The State of Online Harassment with Pew Research Center's Emily Vogels

Jul 25 2023 47 mins

The concept of harassment and bullying is not a new one. However, once the internet came into play, it completely changed the dynamic. In today's episode, I am chatting with Emily Vogels of Pew Research Center to talk about the studies that they have completed on cyberbullying, harassment, and online behaviors when it comes to interconnectivity and conflict online. Emily Vogels

Ep 46 - The First Social Media Babies Are Grown - And They Are Horrified, with Kate Lindsay

Jul 11 2023 58 mins

Joining us today to discuss her latest article in The Atlantic, we have Kate Lindsay. Kate is the co-founder of Embedded, a newsletter about Internet culture. She also writes for The Atlantic, The New York Times, The Verge, and Vulture.In this episode, we are diving into the phenomenon of social media babies becoming aware of their social media presence online, some of the dangers

Ep 45 - The Customer Experience in Performance Marketing with Katie Almas

Jun 27 2023 42 mins

Performance marketing is a career that did not exist 10 years ago, but today it is one of the most sought-after positions in digital marketing. Why? Because it is a converter of sales. And today we are going to be talking about what the landscape of performance marketing looks like as well as how performance marketing really fits into bigger-picture brand initiatives, including how

Ep 44 - Creators at the Center of the Future of Work - How The Creator Economy Will Shift How Businesses Are Run and Promoted with Madison Long

Jun 20 2023 47 mins

The creator economy is a new one and an interesting one, to say the least. With so many of these content creators popping up in all facets of life, what is it that makes one stand out? What's the difference between an influencer and a content creator? And how can these content creators help unlock the potential for brands to scale content in a quality way and at speed? Today, w

Ep 43 - The Role of Social Media in Political Elections for 2024, Predictions on Impact with Caleb Gardner

Jun 06 2023 51 mins

There is no question about the importance, impact, and influence of social media in our political sphere. Each election season since 2008 has had a hallmark reputation regarding how media influenced said presidential election. And we're heading into what may very well be our most dramatic political season yet in 2024. So, what's that going to look like? And what can we lear