The B2B Revenue Executive Experience

Apr 23 2024 15

The B2B Revenue Executive Experience Podcast artwork

The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

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Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement

Apr 23 2024 36 mins

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback. That is sales enablement. Sales enablement has become an integral part of every successful organization. So then, we asked ourselves: How can you effectively integrate sales enablement with your sales strategy to drive measurable impact an

Episode 312: Find Your Ideal Customer Profile with Eric Holmen

Apr 16 2024 31 mins

Many startups get their Ideal Customer Profile (ICP) wrong. The results? Low-quality leads, decreasing revenues, and unhappy customers. It's time to fix that. How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention? To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of exp

Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet

Apr 09 2024 40 mins

Sales training plays a key role in the success of any business. It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals. If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results. Therefor

Episode 310: Modernizing Hiring Criteria for Next-Gen Leaders

Apr 02 2024 43 mins

It used to be so easy to hire a professional with hundreds of CVs flooding your inbox. But the game has changed, and to become the best, you need the best. Technology has changed the rules, and that's where the problem lies. Well then, we have a big question: How can you shed some of your limited beliefs when it comes to hiring criteria and modernize them to help you hire effective

Episode 309: The Evolution of DevOps and Its Next Frontier with Matthew Volm

Mar 26 2024 35 mins

The RevOps function has changed tremendously fast. What was relevant yesterday doesn't work today anymore. Well then, a logical question emerges: Considering the evolution of RevOps over the past several years, where is the industry heading, and what are the lessons learned from building a global RevOps community? To help us with this today, we have Matthew Volm, CEO and Co-Founder

Episode 308: How to Win More with Less in B2B Sales with Guy Rubin

Mar 19 2024 38 mins

B2B sales teams are constantly seeking new strategies and tools to drive revenue growth. One of the most powerful resources at their disposal is data and technology. But that's just one piece of the puzzle. So, today's question is: How can you make revenue more predictable by aligning your go-to-market teams to win more with less? To help us with this today, we have Guy Rubin, Foun

Episode 307: How to Build a World-Class Enablement Function with Kelly Lewis

Mar 12 2024 37 mins

Businesses are constantly seeking ways to enhance efficiency, productivity, and overall success. One key area that has gained significant attention in recent years is the enablement function. However, building a successful enablement function requires more than providing employees with the necessary resources . The logical question that comes to mind is: How can you build and run a

Episode 306: Unleash Your Rep Superpowers with Steve Waters

Mar 05 2024 40 mins

In today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects. How can you find your rep superpowers? What is the difference between coaching forward and call reviews? What data-driven go-to-market strategies allow you to really measure rep productivity? To help us with these incredible topics today, we have Steve Waters, Vice Pres

Episode 305: How to Overcome the Sales Effectiveness Blockade with David Byck

Feb 27 2024 37 mins

Achieving sales excellence is not an easy feat. Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line. To solve a problem, you must first acknowledge and understand it. Therefore, ask yourself... What are the top things that get in the way of my sales effectiveness? And how can I tackle them? To help

Episode 304: Beat the Stress and Reach Outrageous Success with Dan Waldschmidt

Feb 20 2024 33 mins

Sales and marketing professionals often find themselves dealing with immense stress and pressure. Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage their mental and emotional health. However, work must be done, and life must go on. So, the question of the day is: How can we manage stress in our lives, move past the chatter in our