Influencer Marketing Blueprint

Apr 17 2024 1

Influencer Marketing Blueprint Podcast artwork

Join your hosts Cody Wittick, Taylor Lagace and a thriving community of DTC brands learning the best influencer marketing strategies and tactics that drive sales, not just likes. You’ll discover how to expand visibility and connect your brand with 1000’s of influencers using our philosophy of “giving, not asking” and our 3-phase strategy. This podcast is your go-to resource for creating successful influencer campaigns, all while having fun. Join us every week for new episodes, and you can find more training, templates and get help with your influencer marketing campaign at bit.ly/Kynship_Podcast or by DMing us on Twitter at @Cody_Wittick and @TaylorLagace.

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Paul Jauregui discusses his success and insights with TikTok shop

Apr 17 2024 48 mins

Paul Jauregui from BKBeauty joins Cody in this episode of the Influencer Marketing Blueprint to share his insights on TikTok shops and how they have experienced significant growth and success on the platform. They went from $300,000 in sales to $1.2 million in January on TikTok shops alone. Paul discusses the process of getting on TikTok shops, the integration with Shopify, and the

Preston Rutherford discusses his 9-figure exit from apparel brand Chubbies

Apr 03 2024 39 mins

In this episode of the Influencer Marketing Blueprint, your co-host Cody sits down with Preston Rutherford to discuss his 9-figure exit from apparel brand Chubbies. Preston co-founded popular men’s lifestyle brand Chubbies and shares his insights on measuring brand success, optimizing for contribution margin, and leveraging partnerships with influencers.They discuss the importanc

Forecasting Series Part 3: Nate Gunn Discusses the Impact Forecasting had on the success of his brand

Mar 27 2024 43 mins

This episode is the final part in the forecasting series and your hosts, Cody and Taylor, sit down with co-founder Nate Gunn to discuss the success of his brand Wildbird. He highlights the power of influencer and social media marketing in the mom community, the challenges of transitioning from polished creative to authentic content and the importance of leveraging customer voices i

Forecasting Series Part 2: How to create and analyse a forecast

Mar 20 2024 19 mins

In this episode, Cody and Taylor discuss the process of building a forecast for a skincare brand. They start by setting goals and objectives, including the brand's desire to sell and exit within three years. They then dive into the details of the forecast, analyzing key metrics such as top line revenue and profitability as well as identifying opportunities for improvement, such

Forecasting Series Part 1: How to forecast and what makes a good forecast

Mar 13 2024 19 mins

This episode is the first of a special 3 part series that looks at all things forecasting. Cody provides an overview of financial forecasting and the importance of grounding decisions in solid, realistic numbers. He highlights the problem with black magic forecasting, where numbers are made up without proper analysis. Cody explains that a proper forecast provides a plan and sets ex

Matt Holtwick: The role influencer marketing has played at chomps.

Mar 06 2024 28 mins

In this episode of the influencer marketing blueprint, Cody is joined by Matt Holtwick, the Growth and Retention Manager at Chomps. They discuss Chomp’s history and growth, the role that influencer marketing and user-generated content has played within the brand, the importance of creative diversity and the key metrics for success. Matt shares his insights into Chomps’ strategi

The importance of clarity in content creation, targeting and influencer partnerships

Jan 31 2024 32 mins

This week, Cody, is joined by Mark Ritz, co-founder and CEO of Carnivore Snax. Mark shares his insights on how the company successfully launched on Kickstarter with the help of influencers. Cody and Mark discuss the growth of the brand and the importance of authenticity in partnerships. Mark also dives into the impact partnering with Joe Rogan has had on the brand and leveraging us

Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business

Jan 10 2024 29 mins

In this episode, Cody and Taylor interview Jordan Bass, co-founder of HOP WTR. They discuss the challenges of launching a beverage brand during the COVID-19 pandemic and the importance of both direct-to-consumer (DTC) and retail channels. Jordan shares insights on utilizing influencers for both awareness and conversion, as well as the role of paid social media in driving retail act

BFCM Recap and Preparations for Q1

Dec 20 2023 33 mins

In this episode, your hosts Cody and Taylor discuss the recap of Black Friday Cyber Monday (BFCM) and the concerns and strategies of clients during that period. They highlight the importance of cost controls and how they can be used to scale ad spend efficiently. They also share success stories of brands that utilized cost controls effectively during BFCM. The conversation then tra

Matt Bertulli: The Power of Seeding

Dec 19 2023 34 mins

Welcome back to another exciting episode of IMB! In today's episode, we have special guest Matt Bertulli joining us. Matt is here to share his insights on the power of gifting out items, the impact of iOS on social media platforms, and the importance of creating high-quality ads. Join our hosts, Taylor and Cody, as they delve into fascinating discussions about marketing strateg