Digging Into the Pet Industry™

Jan 09 2024 1

Digging Into the Pet Industry™ Podcast artwork

Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.

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#70: Bringing Chic, Stylish & Eco-Friendly Pet Travel Products to Market With Ann Greenberg of A Pet with Paws

Jan 09 2024 37 mins

How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in the manufacturing process to ensure quality at every level. Ann als

#69: Hosting Pet Friendly Events With Dawn Vandaveer of Pet Friendly Fun

Dec 19 2023 34 mins

Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming to pets of all shapes and sizes. Connect with and learn more abou

#68: Exploring Animal Communication and Healing With Debbie Carole

Dec 12 2023 38 mins

In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background in engineering have carried over to her current pet business.

#67: Pet Photography Tips With Laura Paesano of Laura Pea Photography

Nov 28 2023 37 mins

As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to do before a pet photo shoot and how far ahead you should b

#66: How to Have a Successful Pet Sitting Business With Robyn Elman of In Home Pet Services

Nov 07 2023 40 mins

What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the crowd. Learn more about Robyn, In Home Pet Services, and fra

#65: Digital Marketing for Pet Businesses With Matt Aldrich of Pet Engine Marketing

Oct 17 2023 33 mins

What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike.Connect with Matt and learn more about Pet Engine Marketing here:https://petengine

#64: Holistic Approach to Pet Grooming With Kristina Robertson of Barkley Square

Oct 10 2023 35 mins

A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming and pet care/ sitting services. Find out how Kristina's professional pet services are standing out from the crowd. Learn more about Kristina,

#63: Launching a New Pet Tech Product: iPupPee! With Mark Condon

Oct 03 2023 35 mins

How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this episode to learn how Mark went from idea to launch and some creative ways to come up with the funding for your own innovative pet start-up!Learn

#62: Keeping Pets in Their Homes With Tanya Kiesha Thompson and Breakthrough Pet Family Services

Sep 07 2023 45 mins

As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her goals of supporting pet parents and addressing their concerns with compassion, so that pets and their families can stay together, thus keeping pets

#61: Why & How I Started American Pet Professionals

Aug 22 2023 20 mins

A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals in 2009, which has evolved into American Pet Professionals. Grab your calendar here: 2023 Pet Industry Events CalendarSubscribe to our Pet Events N